Keith Backsen Joins Destinations International as Chief Sales and Services Officer

The former president and CEO of Visit Omaha will oversee memberships and partnerships for the organization.


Destinations International has named Keith Backsen, CDME, to the new position of chief sales and services officer, effective Jan. 1, 2021. In this role, he will be responsible for DI's membership and partnership departments. 

Backsen has spent more than 30 years in the travel and tourism industry; he most recently served as president and CEO of Visit Omaha and immediately before that role, he was the vice president of sales and services for Visit Spokane. He has also served on the Destinations International Foundation board of trustees and was on the customer advisory board for Simpleview, a travel and tourism industry technology provider.

"As the association for convention and visitors bureaus, Destinations International exists for the sole purpose of empowering its member organizations around the world so that their destinations excel," said Backsen of his new role. "Our strategic partners fuel and provide the resources, data and services to help members achieve their goals. I am excited to join the Destinations International team to help grow membership and partnership and look forward to continuing to work with my peers in the travel and tourism industry in this new capacity."

In a statement announcing the appointment, DI president and CEO Don Welsh said, "We are thrilled to welcome Keith as a full-time employee of the Destinations International team; he has a wealth of knowledge in the areas of sales and services and has a true passion for our industry. His experience and leadership will be invaluable as we continue to build upon our current memberships and partnerships."