Atlanta's W Hotels Embrace New Design, Amenities

Enhanced F&B, furnishings and other upgrades enliven the W Atlanta–Midtown, W Atlanta–Buckhead and W Atlanta–Downtown.

W Hotels Atlanta New Concepts
The bold new lobby concept at the W Atlanta–Midtown

Marriott International has revealed major updates for each of three W-branded hotels in Atlanta, including makeovers for a collective 750+ guest rooms, common areas and restaurants and more than 50,000 square feet of meeting space. According to Marriott, the changes are the first of several modernizations for W Hotels across the continent, with brand owners poised to invest $200+ million on renovations showcasing the next generation of W design.

Notable updates for each of the Atlanta outlets are as follows. 

W Atlanta–Midtown

The renovation of the W Atlanta–Midtown marks the property's first major revamp in more than a decade. New tweaks first debuted earlier this month and arrived in tandem with recently developed culinary, retail and entertainment concepts at Colony Square, a public complex adjacent to the hotel.

Each of the Midtown hotel's 466 guest rooms now feature what Marriott calls "playful décor" -- unique murals pointing to Atlanta as an epicenter of music and entertainment. The W Atlanta–Midtown also sports a new floral theme across its lobby and patio areas. The redesigned open-flow concept of these common areas aims to brighten and expand seating and comfortability for travelers. 

W Atlanta–Buckhead

In partnership with Atlanta’s C+TC Studio, interior designer STUDIO 11 and the hotel brand’s own design team, the W Atlanta–Buckhead debuted an entirely new look this past February.
 
Marriott says new design concepts aim to celebrate the city's passion for fashion, design, art and culture. Each of the 291 guest rooms feature art by local talent Lela Brunet and are enhanced with vibrant colors, furniture, wall coverings, 55-inch TVs, expanded minibar selections and more.

In addition, the lobby sports a new welcome area, an open layout and café-style seating (complete with the nightly addition of a DJ booth). For planners, all 11,000 square feet meeting space has been enhanced with new furnishings, lighting, artwork and faster connections.

W Atlanta–Downtown

Refurbishments made to this Downtown property are entirely centered around the hotel's newly open eatery, Local Motives. Described as urban and eye-catching, the space features a full bar, a dining area, a café with ample workspace and a private dining room; each have been designed with stone and concrete juxtaposed with pink pastels and vibrant blue hues to reflect Atlanta's storied industrialization.

The menu overflows with local staples like grits and cheddar, as well as modern indulgences like beet tartare and charred octopus. Handcrafted concoctions at the bar give guests the option to detox or retox with fresh-pressed juices alongside over-the-top spiked milkshakes.

“From Superbowl LIII to the Peach Drop, Atlanta has solidified its rank as a must-go destination for both domestic and international travelers," said Anthony Ingham, W Hotels Worldwide global brand leader. "It’s a city so diverse and unique that we are able to have three distinct hotels within its parameters."

Marriott says other properties in the collective renovation project include the W Boston, W San Francisco, W Washington DC, W Miami and W Montreal.