Peter Perez

Peter Perez

Marketing Director, Evos Esports Arena

Peter Perez is a U.S. Army veteran with diverse alliances in esports and private equity. In 2013, he began his career as a producer for DOTA2 competitions in central Texas with MOBA Esports Gaming and Austin Dota 2. In 2016, Perez was hand-picked by esports powerhouse DreamHack to galvanize marketing efforts in Texas. He directly impacted growth in ticket sales for DreamHack Austin, Atlanta and Denver events in 2017. More importantly, he played a significant role in growing attendance numbers for DreamHack Austin from 22,000 in 2017 to nearly 30,000 attendees in 2018. In addition to marketing, he attends esports business summits to educate destinations on the economic impact of esports and how these events begin at the grass-roots level. Currently, Perez is the marketing director for Evos Esports Arena and managing member of a new convention series titled “Upload–Amatuer Esports Combine.”

What TK Covers

In the United States: TK

Internationally: TK

Industry Segments: TK

Featured Stories

The Latest From

10 Hotels Opening in 2026
10 Hotels Opening in 2026
From Manhattan to Mexico City, these properties are getting ready to welcome groups next year.... Read More
22 International Hotels Opening in 2025
22 International Hotels Opening in 2025
New properties in Aruba, China and Greece are among those welcoming international events this year.... Read More
Meetings and Events Industry Forecast 2026
Meetings and Events Industry Forecast 2026
While still contending with the economic and geopolitical uncertainties that have marked 2025,... Read More
College Station, Texas, to Host  Northstar's Destination Southwest
College Station, Texas, to Host Northstar's Destination Southwest
The annual hosted-buyer event for meeting professionals sourcing programs in the region will be held... Read More
42 U.S. Hotels Newly Opened in 2025
42 U.S. Hotels Newly Opened in 2025
These distinctive properties are scheduled to debut this year.... Read More
First Look: AI Adoption in Event Planning
First Look: AI Adoption in Event Planning
This exclusive Northstar Meetings Group research looks at the extent to which meeting planners are... Read More
How the Government Shutdown is Affecting Travel
How the Government Shutdown is Affecting Travel
Kevin Hinton of the U.S. Travel Association addresses the effects of long wait times, flight delays... Read More
Ask the Attorney: Ancillary Contracts
Ask the Attorney: Ancillary Contracts
Longtime Northstar legal expert Jonathan T. Howe discusses service contracts that must match the main... Read More
Strategies for Growing Attendance
Strategies for Growing Attendance
Expand your audience with these low-cost social media opportunities and savvy digital marketing tips.... Read More
Former Las Vegas Tourism Executive Passes Away
Former Las Vegas Tourism Executive Passes Away
Rossi Ralenkotter served as president and CEO of the Las Vegas Convention and Visitor's Authority from... Read More