Webcast: Best Practices for Hybrid Events

Smart strategies for combining in-person and digital events.

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This webcast originally took place Nov. 11, 2020 2:00 PM EDT 

Many in-person events today and in the future will have a digital component to accommodate attendees who either can’t or choose not to travel. But how can you best blend these two audiences and provide a stellar experience for all participants? That is the question industry experts will tackle on this interactive webcast.

Viewers will learn tips for engaging in-person and remote attendees simultaneously, how to create interaction between both audiences and how combining both live and digital components can generate long-term business benefits. The presenters will provide expert insights and answer audience questions.



Earns 1 Hour of CMP Credit 




Alex Palmer, deputy editor, Northstar Meetings Group


jennifer-kingen-kush-speakerJennifer Kingen Kush

Founder, Kingen Kush Solutions

Jennifer is founder and strategist of Kingen Kush Solutions, a boutique firm specializing in digital event strategies. She previously served as vice president and executive director for PCMA's Digital Experience Institute, focused on advancing engagement around digital events, meetings, and learning and dedicated to producing Digital Event Strategist (DES) Online Course with accompanying DES Certification designation. She has been producing digital events for over a decade, from the PCMA Convening Leaders LIVE to consulting for a variety of events including the launch of a global World Congress and other industry events.

arianna-rehakArianna Rehak

CEO and Co-Founder of Matchbox Virtual Media

Arianna is the CEO and co-founder of digital event production company Matchbox Virtual Media. She grew a digital publication and online community for association professionals, and in this context created her first virtual conference. Her passion lies in bringing people together to co-create, so much so that she might have named her company Gestalt (had "gestalt" been a more attractive word.)

leah-lazzariLeah Lazzari, CMP 

Manager of Large Events, Matchbox Virtual Media

Leah is the Manager of Matchbox for Large Events and has been in the hospitality industry for 18 years. She is an experienced meeting professional with success in leading events from 25 to 8,000 people through strategic planning, project management, logistics and innovation.  Her planning ethos always puts the participants needs first while creating a memorable experience. She embraces opportunities to learn new skills. One of her favorite things about being in the industry is helping and mentoring others to grow in their career.