How to Build Social Media Buzz for Your Event

This webinar took place on February 26, 2025

In today’s digital age, creating excitement and engagement around your event on social media is crucial for its success. Join us for an insightful webinar where we’ll walk you through proven strategies for building buzz and attracting your target audience online.

Participants will learn how to:

• Craft compelling social media campaigns that grab attention and drive participation
• Use content planning and scheduling to maximize reach and engagement
• Leverage influencers, hashtags and user-generated content to amplify your message
• Build a community around your event
• Track key metrics to measure the impact of your efforts
  
  

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Earns 1 Hour of CMP Credit 

SPEAKERS

Mary Budwick

Director of Brand Strategy

RacquetX

Mary Budwick is an Atlanta-based creative designer specializing in brand strategy and visual storytelling. With over five years of experience, she creates compelling designs that elevate brand identity and engagement. As Director of Brand Strategy and Design for RacquetX, the world’s first all-racquet sports festival, she helps to define the brand's look and feel to create a cohesive visual experience on and off site.

Sophie Pink

Digital and Social Media Manager

IMEX Group

Over her 10+ years in the meetings industry, Sophie Pink’s experience is varied and has allowed her to approach events from different perspectives. As digital and social media manager at IMEX Group, she’s part of the team that handles a program of year-round content across a range of social channels. The focus is on sharing the joy of the shows (IMEX Frankfurt and IMEX America), with the occasional dance routine thrown in for good measure. Based in Brighton, U.K., Pink loves to make the most of the beach on her doorstep, spending her free time walking her dog and meeting friends in the city’s vibrant, seaside bars (it’s not called London on Sea for nothing)!

MODERATOR

Lizzie Wilcox

Associate Editor

Northstar Meetings Group

Lizzie is the associate editor of Northstar Meetings Group. She earned her B.S. in Media Management and B.A. in French from the University of Miami. She joined NMG in 2021 after three years at Coral Gables Magazine.