Team

Lisa A. Grimaldi

Editor, Incentive / Editor, incentives & destinations, Northstar Meetings Group

I am the editor of Incentive and editor, incentives & destinations, for Northstar Meetings Group. A New Jersey native, I hold a B.S. in journalism from Boston University and a post-graduate certificate in magazine editing from Columbia School of Journalism. When I'm not catching up on my ever-expanding reading list, I'm adding to my wish list of new places to discover. Among my favorite travels thus far are Australia, Bali, South Africa, Panama and Colombia, but Italy — where my family still owns a home — holds a special place in my heart.

What Lisa Covers

International: Croatia, Montenegro, Belgium, U.K., Ireland, France, Monaco, Portugal, Italy, Turkey, Greece, Africa, Caribbean, Canada, the Middle East

Industry Associations: SITE, IMEX, IRF, DI, IMA, ADMEI, FICP

Industry Segments: Incentives, CVBs, financial and insurance, DMCs

The Latest From Lisa

A Lasting Legacy: Reflecting on 40 Years of Trade-Show Evolution

At IMEX Frankfurt, show founder Ray Bloom and retiring industry icon Diane DiMaggio recount the... Read More

By Lisa A. Grimaldi | June 23, 2025

Incentive Roundtable: Trends and Challenges for 2025

Incentive leaders weigh in on uncertainty, budget constraints and reasons for optimism.... Read More

By Lisa A. Grimaldi | June 3, 2025

Crafting the Perfect Hotel RFP

Experts share their tips for crafting a hotel RFP that gets results, saving time and money for the... Read More

By Lisa A. Grimaldi | April 9, 2025

2025 Incentive Travel Destination Hot List

Plan the perfect reward trip to one of these eight enticing spots around the globe.... Read More

By Lisa A. Grimaldi | April 8, 2025

Northstar's SMU International Breaks Attendance Record

Travel journalist Peter Greenberg and Brand USA AI expert Janette Roush headlined the hosted-buyer... Read More

By Lisa A. Grimaldi | March 28, 2025

SITE Reveals 2025 Crystal Award Winners

The outstanding incentive travel programs were announced during the group’s annual conference in... Read More

By Lisa A. Grimaldi | March 5, 2025

Top Corporate Rewards

Show gratitude for employees and incentive winners with our 17 hand-picked gifts.... Read More

By Lisa A. Grimaldi & Lizzie Wilcox | February 25, 2025

Four Top Incentive Trends for 2025

A new report from the Incentive Research Foundation reveals how a younger workforce, flattened budgets... Read More

By Lisa A. Grimaldi | February 24, 2025

Peter Greenberg, Janette Roush to Headline SMU International

The CBS travel expert and Brand USA’s chief AI officer will share travel and tech trends at... Read More

By Lisa A. Grimaldi | February 12, 2025

Brand USA Announces New Board Members, Leadership

Elliott Ferguson, Destination DC's president and CEO, will serve as the board's chair.... Read More

By Lisa A. Grimaldi | December 13, 2024