The executive teams of ITA Group and C2events Photo Credit: ITA Group
Incentive firm ITA Group has
acquired C2events, a United Kingdom-based events firm that specializes in the healthcare and pharmaceutical
fields, and Daymakers, a Netherlands-based live- and digital-events firm.
"As we continue our
strategic global expansion, culture and expertise remain our top
priorities," said Brent Vander Waal, ITA Group’s CEO. "C2events and Daymakers
are exceptional organizations that share our longstanding commitment to service
excellence and an ownership culture. These acquisitions help us better serve
our global clients with immediate, localized support throughout Europe while
delivering world-class event solutions across key industries."
Founded in 2004, C2events
employs 40 people and has managed events in 20 countries and 37 cities across
Africa, Asia, Europe, Latin America, the Middle East and the United States.
"ITA Group's commitment
to innovation and employee ownership aligns perfectly with our culture and
vision for the future," said Mark Saxby, executive director of C2events. "Together, with our
incredible teams, we can deliver a broader range of services to our healthcare
and pharmaceutical clients across Europe and beyond."
Daymakers has designed live
and digital experiences for over 40 years with an expertise in immersive content, AR/VR capabilities and
engagement tools.
“Joining ITA Group represents
an exciting opportunity to expand our impact while maintaining the values and
client relationships we've built," said Niels Janssen, CEO, Daymakers.
"This partnership allows us to combine our creative and technological
expertise with ITA Group's global reach and resources, creating extraordinary
experiences for clients throughout Europe and around the world."
C2events and Daymakers will
continue serving their clients with the same teams and leadership in place.
ITA Group employs 1,200
people worldwide and has clients in more than 120 countries. The company has
been the recipient of several of Incentive’s Motivation Masters awards.
In addition to the C2 acquisition,
ITA Group has recently added international firms including NKD and HTK from the U.K. and the Australian company Performance Incentives.