International buyers and suppliers will meet at SMU International at the New York Marriott Marquis. Photo Credit: MadPixPro
SMU International 2026, Northstar’s event that will take place March
9-11 at the New York Marriott Marquis in New York City, will bring together more than 400 U.S. planners who
organize meetings and incentives outside the United States with global hoteliers, tourist boards, DMCs,
cruise lines and more.
Highlights of SMU include the March 10
opening keynote, Lessons From Around the World: How Global Travel Inspires and Connects Us, presented by YouTube sensation and travel expert Drew Binsky. His
captivating travel videos and cultural insights have earned more than 7 billion
views, and created a global community of more than 20 million followers. Passionate
about uncovering human stories in faraway cultures, Binsky brings attention to
the fascinating and often untold stories of global communities.
Monique Ruff-Bell, chief program and strategy officer for
TED, will present the keynote session on
March 11. In her role with TED, she
oversees global programming and strategic initiatives, and has led
transformational growth across media, technology and social-impact
organizations. Ruff-Bell's expertise spans organizational
transformation, revenue optimization and global community building.
SMU International also will include two days of
prescheduled meetings with 200-plus international suppliers, global F&B, numerous
networking opportunities and, along with our partners from SITE Northeast, a
CSR activity to support Light the Candle, a local charity founded by Jordan Lacey, CMP.
Click here to register for SMU International, or here to view
Northstar's full calendar of events.