Lisa A. Grimaldi

Lisa A. Grimaldi

Editor, Incentive / Editor, incentives & destinations, Northstar Meetings Group

I am the editor of Incentive and editor, incentives & destinations, for Northstar Meetings Group. A New Jersey native, I hold a B.S. in journalism from Boston University and a post-graduate certificate in magazine editing from Columbia School of Journalism. When I'm not catching up on my ever-expanding reading list, I'm adding to my wish list of new places to discover. Among my favorite travels thus far are Australia, Bali, South Africa, Panama and Colombia, but Italy — where my family still owns a home — holds a special place in my heart.

What Lisa Covers

International: Croatia, Montenegro, Belgium, U.K., Ireland, France, Monaco, Portugal, Italy, Turkey, Greece, Africa, Caribbean, Canada, the Middle East

Industry Associations: SITE, IMEX, IRF, DI, IMA, ADMEI, FICP

Industry Segments: Incentives, CVBs, financial and insurance, DMCs

The Latest From Lisa

Two Incentive and Events Firms Expand With Acquisitions
Two Incentive and Events Firms Expand With Acquisitions
One10 and Bishop-McCann each have added companies to their respective holdings.... Read More
By Lisa A. Grimaldi | July 25, 2025
Incentive Marketing Association Honors Top Programs, Individuals
Incentive Marketing Association Honors Top Programs, Individuals
The organization’s annual summit drew 460 attendees to Austin, Texas.... Read More
By Lisa A. Grimaldi | July 21, 2025
Florida Keys Resort Update
Three hotels have debuted, three more have completed renovations.... Read More
By Lisa A. Grimaldi
Margaritaville Beach Resort Nassauto Debut in Nassau in June
By Lisa A. Grimaldi
Motivation Company ITA Group Announces Leadership Change
Motivation Company ITA Group Announces Leadership Change Brent Vander Waal will head the incentive... Read More
By Lisa A. Grimaldi
5 Incentive Travel and Gift Trends for 2022
According to the IRF, programs will be shaped by workforce changes, supply-chain issues and more.... Read More
By Lisa A. Grimaldi
Meetings Hotel Brands: An Always-Up-to-Date Guide
Meetings Hotel Brands: An Always-Up-to-Date Guide
The sheer number of hotels flags (more than 1,000 worldwide) make it hard to keep track of which... Read More
By Lisa A. Grimaldi
Two Incentive Studies Reveal Current Travel Trends
Two Incentive Studies Reveal Current Travel Trends
The research reveals high costs and safety and geopolitical as top challenges for planners.... Read More
By Lisa A. Grimaldi
Webcast: How to Measure Your Incentive Program’s ROI
Wed, Feb 5, 2020 2:00 PM EDT... Read More
By Lisa A. Grimaldi
Incentive Live Reveals Design Strategies for Uncertain Times
Incentive Live Reveals Design Strategies for Uncertain Times
Northstar’s event, held June 8-10 at the El Conquistador Resort, showcased the beauty, music and... Read More
By Lisa A. Grimaldi | July 11, 2025
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