Sarah J.F. Braley

Sarah J.F. Braley

Managing Editor

My favorite part of working for Northstar dates me, as I still adore putting together the print editions of Meetings & Conventions, which I joined in 1994 after eight years at New Jersey Monthly. My favorite destinations are Australia, New Zealand and Ireland. I hold a master's from the Medill School of Journalism at Northwestern and a B.A. in Journalism from the UMass Amherst. I am an avid reader; my favorite Peloton cycling instructors are Christine D'Ercole, Denis Morton and Jenn Sherman; and I live in New Jersey.

What Sally Covers

Domestic: Hawaii, Pacific Northwest (Alaska, Oregon, Washington), Rockies (Colorado, Idaho, Montana, Utah, Wyoming), N&S Dakota, Texas

International: South Pacific (including Australia, New Zealand, Fiji, Tahiti, Maldives)

Industry Associations: EIC, US Travel, SGMP

Industry Segments: Golf, independent planners, government meetings, spa

The Latest From Sally

ECA Releases 2026 Public-Policy Agenda
ECA Releases 2026 Public-Policy Agenda
The advocacy organization's goals — tackling international travel, sustainability and more — aim to... Read More
By Sarah J.F. Braley | January 14, 2026
Seeking Dynamic Speakers for Northstar's Industry-Leading Events
Seeking Dynamic Speakers for Northstar's Industry-Leading Events
Northstar Meetings Group invites pitches from presenters for our growing roster of in-person meetings.... Read More
By Sarah J.F. Braley | January 2, 2026
Putting the Focus on Small & Boutique Meetings
Putting the Focus on Small & Boutique Meetings
Park City, Utah, played host to 140 event professionals as they explored new destinations and hotels... Read More
By Sarah J.F. Braley | November 24, 2025
Exploring Sites and Opportunities for Small and Boutique Meetings
Exploring Sites and Opportunities for Small and Boutique Meetings
Event professionals gathered in Knoxville, Tenn., to find inspiration for their smaller meetings and... Read More
By Sarah J.F. Braley | November 14, 2025
U.S. 2025 Hotel Forecast Downgraded Again
U.S. 2025 Hotel Forecast Downgraded Again
The final 2025 report from CoStar and Tourism Economics lowers projections for RevPAR and occupancy,... Read More
By Sarah J.F. Braley | November 13, 2025
Texas
Texas
The state of Texas has a lot to offer events and meetings groups.... Read More
By Sarah J.F. Braley | November 10, 2025
The Hot List: 8 Things to Do in Park City, Utah
The Hot List: 8 Things to Do in Park City, Utah
Recommendations for before, during or after the event, hand-picked by our editor.... Read More
By Sarah J.F. Braley | November 10, 2025
Ask the Attorney: Ancillary Contracts
Ask the Attorney: Ancillary Contracts
Longtime Northstar legal expert Jonathan T. Howe discusses service contracts that must match the main... Read More
By Sarah J.F. Braley | October 14, 2025
DMC Powerhouses Announce New Name After Merger
DMC Powerhouses Announce New Name After Merger
The 360 Destination Group and CSI have combined to create the Cohera destination management company.... Read More
By Sarah J.F. Braley | October 8, 2025
Idaho
Idaho
The latest updates from Boise, Idaho's friendly and walkable capital city.... Read More
By Sarah J.F. Braley | October 6, 2025
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