Sarah J.F. Braley

Sarah J.F. Braley

Managing Editor

My favorite part of working for Northstar dates me, as I still adore putting together the print editions of Meetings & Conventions, which I joined in 1994 after eight years at New Jersey Monthly. My favorite destinations are Australia, New Zealand and Ireland. I hold a master's from the Medill School of Journalism at Northwestern and a B.A. in Journalism from the UMass Amherst. I am an avid reader; my favorite Peloton cycling instructors are Christine D'Ercole, Denis Morton and Jenn Sherman; and I live in New Jersey.

What Sally Covers

Domestic: Hawaii, Pacific Northwest (Alaska, Oregon, Washington), Rockies (Colorado, Idaho, Montana, Utah, Wyoming), N&S Dakota, Texas

International: South Pacific (including Australia, New Zealand, Fiji, Tahiti, Maldives)

Industry Associations: EIC, US Travel, SGMP

Industry Segments: Golf, independent planners, government meetings, spa

The Latest From Sally

Exploring Sites and Opportunities for Small and Boutique Meetings
Exploring Sites and Opportunities for Small and Boutique Meetings
Event professionals gathered in Knoxville, Tenn., to find inspiration for their smaller meetings and... Read More
By Sarah J.F. Braley | November 14, 2025
U.S. 2025 Hotel Forecast Downgraded Again
U.S. 2025 Hotel Forecast Downgraded Again
The final 2025 report from CoStar and Tourism Economics lowers projections for RevPAR and occupancy,... Read More
By Sarah J.F. Braley | November 13, 2025
Texas
Texas
The state of Texas has a lot to offer events and meetings groups.... Read More
By Sarah J.F. Braley | November 10, 2025
The Hot List: 8 Things to Do in Park City, Utah
The Hot List: 8 Things to Do in Park City, Utah
Recommendations for before, during or after the event, hand-picked by our editor.... Read More
By Sarah J.F. Braley | November 10, 2025
Ask the Attorney: Ancillary Contracts
Ask the Attorney: Ancillary Contracts
Longtime Northstar legal expert Jonathan T. Howe discusses service contracts that must match the main... Read More
By Sarah J.F. Braley | October 14, 2025
DMC Powerhouses Announce New Name After Merger
DMC Powerhouses Announce New Name After Merger
The 360 Destination Group and CSI have combined to create the Cohera destination management company.... Read More
By Sarah J.F. Braley | October 8, 2025
Idaho
Idaho
The latest updates from Boise, Idaho's friendly and walkable capital city.... Read More
By Sarah J.F. Braley | October 6, 2025
Finding a New Destination for Your Events: Knoxville
Finding a New Destination for Your Events: Knoxville
This Tennessee city will host our Small & Boutique Meetings event in October as Northstar continues to... Read More
By Sarah J.F. Braley | September 9, 2025
Denver Completes Reimagined Pedestrian Mall
Denver Completes Reimagined Pedestrian Mall
The car-free 16th Street mall, two blocks from the Colorado Convention Center, now has wider walkways,... Read More
By Sarah J.F. Braley | August 27, 2025
Event Contracts 2025: Attrition and Cancellation
Event Contracts 2025: Attrition and Cancellation
Northstar Meetings Group's longtime legal expert, Jonathan Howe, looks at these essential clauses in... Read More
By Sarah J.F. Braley | August 20, 2025
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