Team

Sarah J.F. Braley

Managing Editor

My favorite part of working for Northstar dates me, as I still adore putting together the print editions of Meetings & Conventions, which I joined in 1994 after eight years at New Jersey Monthly. My favorite destinations are Australia, New Zealand and Ireland. I hold a master's from the Medill School of Journalism at Northwestern and a B.A. in Journalism from the UMass Amherst. I am an avid reader; my favorite Peloton cycling instructors are Christine D'Ercole, Denis Morton and Jenn Sherman; and I live in New Jersey.

What Sally Covers

Domestic: Hawaii, Pacific Northwest (Alaska, Oregon, Washington), Rockies (Colorado, Idaho, Montana, Utah, Wyoming), N&S Dakota, Texas

International: South Pacific (including Australia, New Zealand, Fiji, Tahiti, Maldives)

Industry Associations: EIC, US Travel, SGMP

Industry Segments: Golf, independent planners, government meetings, spa

The Latest From Sally

Finding a New Destination for Your Events: Knoxville

This Tennessee city will host our Small & Boutique Meetings event in October as Northstar continues to... Read More

By Sarah J.F. Braley | September 9, 2025

Denver Completes Reimagined Pedestrian Mall

The car-free 16th Street mall, two blocks from the Colorado Convention Center, now has wider walkways,... Read More

By Sarah J.F. Braley | August 27, 2025

Event Contracts 2025: Attrition and Cancellation

Northstar Meetings Group's longtime legal expert, Jonathan Howe, looks at these essential clauses in... Read More

By Sarah J.F. Braley | August 20, 2025

Events Industry Council Releases Updated CMP Exam

Among the changes for industry members pursuing or renewing their Certified Meeting Professional... Read More

By Sarah J.F. Braley | August 19, 2025

New Opal Sol Resort Shimmers for Luxury & Wellness Meetings

Northstar's top-notch event took place in Clearwater, Fla., at the end of July, gathering 115 hosted... Read More

By Sarah J.F. Braley | August 8, 2025

Visit Florida Announces New President and CEO

Bryan Griffin comes to the destination marketing organization from a leading role in the governor's... Read More

By Sarah J.F. Braley | July 25, 2025

A Deep Dive Into Attrition and Cancellation

Join Northstar's longtime legal expert in a discussion of how current events are affecting these... Read More

By Sarah J.F. Braley | July 21, 2025

Meeting Planners: Get to Know Your Event Venue's Chef

Starting a conversation with the kitchen before you even sign meetings contracts can create inspiring... Read More

By Sarah J.F. Braley | July 14, 2025

U.S. Travel Calls for Restoration of Brand USA Funding

Still, the association applauds several travel-related elements of the federal-funding bill that was... Read More

By Sarah J.F. Braley | July 7, 2025

Creating Memorable F&B Experiences on Any Budget

Join our experts for this lively discussion on smart strategies for creating memorable and... Read More

By Sarah J.F. Braley | July 1, 2025