Sarah J.F. Braley

Sarah J.F. Braley

Managing Editor

My favorite part of working for Northstar dates me, as I still adore putting together the print editions of Meetings & Conventions, which I joined in 1994 after eight years at New Jersey Monthly. My favorite destinations are Australia, New Zealand and Ireland. I hold a master's from the Medill School of Journalism at Northwestern and a B.A. in Journalism from the UMass Amherst. I am an avid reader; my favorite Peloton cycling instructors are Christine D'Ercole, Denis Morton and Jenn Sherman; and I live in New Jersey.

What Sally Covers

Domestic: Hawaii, Pacific Northwest (Alaska, Oregon, Washington), Rockies (Colorado, Idaho, Montana, Utah, Wyoming), N&S Dakota, Texas

International: South Pacific (including Australia, New Zealand, Fiji, Tahiti, Maldives)

Industry Associations: EIC, US Travel, SGMP

Industry Segments: Golf, independent planners, government meetings, spa

The Latest From Sally

IMEX America on Track in Spite of Vegas Cybersecurity Attacks
IMEX America on Track in Spite of Vegas Cybersecurity Attacks
The trade show's organizers are confident systems will be fully functional when the events industry... Read More
By Sarah J.F. Braley | September 18, 2023
Northstar Launches New Meetings Show; Reflects on Industry Trends
Northstar Launches New Meetings Show; Reflects on Industry Trends
Northstar's David Blansfield discusses the transformative power of AI, the promise of elevated event... Read More
By Sarah J.F. Braley | September 6, 2023
Rare Tropical Storm Causes Havoc in California and Southwest
Rare Tropical Storm Causes Havoc in California and Southwest
More than 1,000 flights were canceled, 911 services were disrupted in Greater Palm Springs, and more... Read More
By Sarah J.F. Braley | August 21, 2023
6 Tips for Embracing Event Design
6 Tips for Embracing Event Design
Apply these strategies to help your organization truly connect with participants at your meetings.... Read More
By Sarah J.F. Braley | August 9, 2023
Exhibitions Industry Veteran David DuBois to Leave IAEE
Exhibitions Industry Veteran David DuBois to Leave IAEE
The association's leader will take on an executive position with a marketing and media company.... Read More
By Sarah J.F. Braley | July 12, 2023
PRA Acquires Hawaii-Based Weil & Associates
PRA Acquires Hawaii-Based Weil & Associates
The destination management company now will be known as PRA Hawai'i.... Read More
By Sarah J.F. Braley | June 1, 2023
Event Design and Engagement Featured at Destination West
Event Design and Engagement Featured at Destination West
Northstar Meetings Group's latest event welcomed more than 120 planners and suppliers to the Sheraton... Read More
By Sarah J.F. Braley | May 19, 2023
New Omni PGA Frisco Resort Debuts
New Omni PGA Frisco Resort Debuts
The 500-room Texas hotel features 10 four-bedroom golf villas and more than 127,000 square feet of... Read More
By Sarah J.F. Braley | May 12, 2023
On Location: San Antonio Enhances Its Event Spaces
On Location: San Antonio Enhances Its Event Spaces
The Alamo's facelift continues, new convention center features are planned, and a host of fine-dining... Read More
By Sarah J.F. Braley | May 2, 2023
Portland, Ore.
Portland, Ore.
Opening this summer is the Ritz-Carlton, Portland.... Read More
By Sarah J.F. Braley | April 12, 2023
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