California has long been a favorite destination for meetings, thanks to its vast range of options, from bustling gateway cities to beautiful wineries to some of the best theme parks in the world. And now, California's diverse destinations are working together to help spread the word about the state's myriad attractions for events. Through Visit California's Meet What's Possible initiative, the tourism organization is partnering with destination marketing organizations from across the Golden State to attract conventions, meetings and attendees to the destination.
In this Vision Video, Visit California president and CEO Caroline Beteta discusses the goals of Meet What's Possible, and why having this state's many destinations working together helps ensure this is an ideal destination for groups, whatever their event.
Watch the video above to see why now is a great time to meet in California.
This video was created by Northstar Productions. Learn more about our destination video offerings here.
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