California has long been a favorite destination for meetings, thanks to its vast range of options, from bustling gateway cities to beautiful wineries to some of the best theme parks in the world. And now, California's diverse destinations are working together to help spread the word about the state's myriad attractions for events. Through Visit California's Meet What's Possible initiative, the tourism organization is partnering with a number of destination marketing organizations to attract conventions, meetings and attendees to the state.
In this Vision Video, Visit California president and CEO Caroline Beteta discusses the goals of Meet What's Possible, why the message that "California is open for business" is such an important one and the many reasons why the state is an ideal destination for groups right now. Helping deliver the message are leaders from California's diverse convention and visitors bureaus: Long Beach Convention & Visitors Bureau, Los Angeles Tourism & Convention Board, Monterey County Convention & Visitors Bureau, San Diego Tourism Authority, San Francisco Travel, Santa Monica Travel & Tourism, Visit Anaheim, Visit Greater Palm Springs, Visit San Jose and Visit Santa Barbara.
Watch the video above to see why now is a great time to meet in California.