Dos and Don’ts of Channel Sales Incentives

Key considerations in developing a program for channel sales.

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Unlike traditional sales incentives, channel sales rewards present particular challenges -- and opportunities. To delve into these, and discuss some best practices in managing dealer and channel sales incentives, we spoke with Luke Kreitner, vice president at Incentive Solutions. He discusses How an incentive program can influence a contractor’s recommendations to an end user, why it’s key to keep things simple for contractors and why gamification has particular appeal.