. Groupize Debuts Redesigned Meetings-Management Technology Platform | Northstar Meetings Group

Groupize Debuts Redesigned Meetings-Management Technology Platform

Groupize Next provides a simplified booking interface, as well as tools to manage expense, travel and risk for meetings and events.

Groupize Next meetings management technology

Meetings-management platform Groupize has debuted the results of a year-long redevelopment effort in the form of Groupize Next, a major update to its technology. The new design maintains the company's commitment to ease of use while addressing the evolving needs of planners.

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"In a post-pandemic world, the internal infrastructure of corporations across industries has abruptly changed," pointed out Groupize CEO Alisa de Gaspe Beaubien. "Most companies are now relying on fewer resources and an increasingly limited budget. We’ve focused our efforts on enhancing self-service capabilities and simplicity, and addressing emerging industry demands like hybrid meetings and car-rental management."

Car-rental management was added to address the forecast for more drive-to meetings vs. air travel, and it's among a number of new modules and functions in the platform. A redesigned interface and guided user experience acknowledge the company's mission to offer technology that is equally accessible to both professional and occasional planners in a corporate setting. Additional features of Groupize Next include:

  • Hybrid meetings functionality
  • A workflow based on the coordinator priorities
  • New user permissions
  • Attendee-type functionality
  • A mobile-responsive back end
  • Customizable approvals process

The ability to automate management processes for meetings of all sizes is likely to be more important than ever as corporate travel begins to pick up, said de Gaspe Beaubien. "Companies are eager to protect their bottom lines and reduce spend. And, for the most part, travel and meeting spend will be in the spotlight," she added. "In 2021, technology will play a critical role in reducing spend, with digitization, automation, and the enhanced use of virtual and hybrid meetings and events."

According to the latest BTI Outlook from the Global Business Travel Association, business travel spend is forecast to rise 21 percent this year, with that increase becoming more noticeable in the latter part of 2021.