Why Hybrid Events Are Essential to Your 2021 Strategic Plan

Planning for a remote audience and digital content delivery isn’t just a contingency anymore — it’s a necessary strategy


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This webcast took place live on February 24, 2021.

Few would argue that the past 12 months have been far more about problem-solving and reactive thinking than a well-designed strategic approach. But planning for a remote audience and digital content delivery isn’t just a contingency anymore — it’s a necessary strategy. In this interactive webcast, the co-authors of the brand-new book, Reinventing Live: The Always-On Future of Events provide best practices and case studies on developing an approach that acknowledges the strength of hybrid events and serves your entire audience — whether their faces are in the same room or onscreen. 


Earns 1 Hour of CMP Credit




marco-gibertiMarco Giberti

Founder and CEO, Vesuvio Ventures

Marco is a successful entrepreneur and investor with more than 25 years of intensive experience as cofounder and CEO in media, technology and the events industry companies. In this capacity, he sits on a number of boards of directors as well as on advisory boards and he assists cofounders and CEOs in consultative capacities to help drive business planning, growth and strategy. Marco is founder and CEO of Vesuvio Ventures, providing early stage entrepreneurs access to coaching, partnerships, advisory and capital.


Denzil Rankine

Executive Chairman, AMR International

Denzil Rankine is the executive chairman of AMR International, a strategy consulting firm which he founded in 1991. His experience spans 35 years of advising businesses and investors on strategic development and acquisition throughout the world. This work has taken him to 35 countries. In recent years, Denzil has increasingly advised businesses on growth strategy in technology, business media, information and specifically events. As author of five books on mergers and acquisitions, Denzil has been involved in numerous major transactions in the events industry. He is a regular speaker at industry conferences and is also on select advisory boards in the events industry.


Michael Shapiro, technology editor/senior editor, Northstar Meetings Group