New 2022 Event Design Lab Launches This Month at Northstar Event

The half-day intensive education program will precede Northstar’s Destination Midwest and Destination Southeast hosted-buyer events

Northstar Meetings Group has announced a new partnership with the Event Leadership Institute (ELI) to provide expanded learning opportunities focused exclusively on event design for meeting and event planners at two of its upcoming events.
Through the partnership with ELI, the 2022 Event Design Labs will be offered as dedicated half-day workshops focused on solutions to help planners design successful events in the face of inflation and supply challenges at Northstar’s upcoming hosted-buyer events.

Event Design Labs will be offered at Destination Midwest, to be held August 28-30 in Madison, Wis., and Destination Southeast, which will take place September 11-13 in Daytona Beach, Fla. Registration is closing soon for Destination Midwest.
“As their professional meetings and events recover, planners are challenged to deliver more than the ‘typical’ meeting,’” said David Blansfield, executive vice president, Northstar Meetings Group. “Demand for face-to-face events has rebounded quickly, but attendees and stakeholders now expect more from their meetings. With increased costs, constraints on travel, and the adoption of remote work and virtual learning, the bar has been raised on planners to deliver a more dynamic in-person event experience, often with the same budget or less.”
“Planners are facing myriad, complex challenges today, made all the more acute by the pandemic and its effect on attendees’ expectations for in-person and hybrid meeting experiences,” said Howard Givner, CEO of the Event Leadership Institute. “Our latest programs and our ability to facilitate meaningful learning among planners and the suppliers who work with them couldn’t be better timed for these upcoming Northstar events, just in time for budgeting and planning season for future meetings and events.”
Planners can choose to participate in the workshops either as part of the overall conference program, or for the 2022 Event Design Lab only. Planners qualified as hosted buyers for Destination Midwest are invited to participate in the Event Design Lab at no charge. A small registration fee is required for suppliers and planners not qualified as hosted buyers. Attendance is limited to no more than 30 people. Details and registration can be found here.

The agenda of each 2022 Event Design Lab is as follows:

Incorporating Outcomes-Based Design Principles

  • Examine the various reasons people go to events (attendees, exhibitors, sponsors, etc.)
  • Differentiate which event elements are better delivered in-person vs. virtual
  • Design in-person events to leverage the strengths of being face-to-face
  • Promote event outcomes vs. event features

Innovating Content Delivery Models

  • Explore different methods of delivering sessions
  • Identify which session formats are best, based on the content, audience, and goals
  • Design room layouts that facilitate learning and networking

Elevating Speakers & Presentations

  • Identify key adult-learning principles
  • Explore best practices for slide & presentation design
  • Provide a storytelling framework for speakers to convey their message

Facilitating Impactful Connections

  • Create a culture of fostering connections
  • Craft attendee personas & curate opportunities for bringing them together
  • Incorporate best practices for curated matchmaking

Proving the Value of Your Event

  • Allow time and methods for participants to reflect on key takeaways
  • Help attendees make actionable plans to implement learning
  • Design post-event communications to demonstrate the impact on attendees’ jobs, businesses

Northstar’s Destination Midwest will be held at the Madison Concourse Hotel, a leading convention center hotel located in the heart of Madison, Wis., August 28-30. Destination Southeast will be held at the Shores Resort & Spa, known for its oceanfront meeting facilities, Daytona Beach, Fla., September 11-13. For more information about both events and the educational offerings being provided through ELI, please visit NMG Events.