The IMEX Group has announced that its 2022 IMEX in Frankfurt meetings industry trade show will be postponed, from the original dates of April 26-28 to May 31-June 2. The change, according to the organization, was made due to the increase in Omicron cases across Europe and around the world, as well as uncertainty over destinations' health and safety regulations. IMEX in Frankfurt is the latest of many events that are being shortened, postponed or cancelled due to the current Covid-19 surge.
According to IMEX CEO Carina Bauer, "Everyone in our industry can see the current situation in Europe and knows that, with trade shows depending on such long lead times, it doesn’t support a show in April. We strongly believe that a late May edition of IMEX in Frankfurt will allow everyone to move ahead and plan with certainty and confidence.
"Having recently come off a highly successful IMEX America," Bauer added, "we’re completely focused on building a strong return for IMEX in Frankfurt and we’re also keenly aware of how much our industry needs IMEX to bring everyone together and prove that business regeneration and good lead flow is not only viable but closer than some may think."
Reaction from the industry has been positive. Huw Tuckett, CITP, executive director of global DMC group Euromic, noted that "it could be a challenge for some exhibitors and buyers to attend, as in normal times May and June herald the start of a busy summer calendar; but at the same time we believe those who want to be there will make the necessary arrangements."
"We believe in the value of face to face meetings at trade shows and IMEX is an important opportunity for us to reconnect with our clients again like we did at both IMEX America and IBTM World last year," added Tuckett. "We commend the IMEX team for doing everything they can to ensure the show goes ahead and is a success."
Marty MacKay, DMCP, president, Alliance Events and Operations for Hosts Global, pointed out that the new dates overlap with the Incentive Research Foundation's Invitational event. "But otherwise, we are just adjusting and checking availability for some pre-fams we were planning. I think everyone is just happy to see that it will happen!"
Last November, IMEX announced new dates for this year's IMEX America. The Las Vegas event will take place Oct. 11-13, 2022.
The Frankfurt show, which will mark its 20th anniversary this year, will include a full day of education for corporate, association and agency buyers on Monday, May 30. Registration for IMEX in Frankfurt will open on Jan. 17.