London's Big Ben and Palace of Westminster Photo Credit: Photocreo Bednarek for Adobe Stock
Paul Black
has been named head of business events for VisitBritain/VisitEngland. In his role, he’ll work with government entities in the United Kingdom
and with industry partners to secure more international events, showcase British
destinations and help rebuild the meetings sector.
Paul Black, new head of business events for VisitBritain/VisitEnglandAn experienced destination sales and marketing professional,
Black formerly served as senior director, European MICE, for NYC & Company, the city's convention bureau. Prior that post, he ran the MICE team at destination representation company
at Hills Balfour MMGY, where he worked with clients including the Thailand
Convention & Exhibition Bureau,
Dubai Business Events and the Las Vegas Convention & Visitors Bureau.
“I am delighted to be taking on the role… and looking forward
to meeting as many people as possible in the sector as I review how
VisitBritain/VisitEngland should focus its efforts to deliver value to the
industry,” said Black.
“We are delighted to welcome Paul to the role of head of
business events, with his experience and knowledge of the industry and his
proven track record of sales and strategic consultancy,” said VisitBritain/VisitEngland deputy CEO Patricia Yates. “Following a difficult
time for the business-events sector, it is more crucial than ever that we are
able to support U.K. destinations, venues and suppliers in their recovery.
Through the work that Paul and his team will deliver, we are confident we can
secure major international business events and continue to showcase why the U.K. is a leading choice for the MICE sector.”