With a New CVB, All Roads Lead to Rome

A new convention bureau aims to make visiting the Italian capital and its surrounding region easier.

Rome now has a convention bureau of its own.

Formed in conjunction with the surrounding Lazio region, the Roma & Lazio Convention Bureau aims to attract more meeting, incentive, convention and event (MICE) groups to the capital of Italy, and to assist group planners in organizing events.

At a July launch event in New York City, Roma & Lazio Convention Bureau President Onorio Rebecchini said the journey to create the bureau began 12 months earlier with the goal of creating a fast and proactive one-stop shop that knows the destination thoroughly and can help create better experiences for groups of all sizes, from incentive groups of a few dozen to conferences of thousands.

"We know the destination and have the experience to be a one-stop shop for your clients," Rebecchini said. "It is easier to go to Rome than ever before."

Services range from connecting planners with local partners including venues, destination management companies, and incentive houses to running familiarization trips and connecting planners with agencies from the city government and Italian Ministry of Culture that can help personalize events, gain access, and get questions answered quickly. And, of course, helping manage requests for proposals.

The Roma & Lazio Convention Bureau has 117 members, including six major convention centers and venues, and 13 professional conference organizers, destination management companies and incentive houses, as well as 43 hotels of three- to five-star quality and 42 service providers, among others.

In total, Rome has 1,014 hotels with nearly 50,000 rooms, including 170 four- and five-star properties with conference facilities that have a total of 70,600 seats. Add in the broader Lazio region and that's nearly 2,000 hotels and almost 80,000 rooms.

The city has six major conference centers, including the two-year-old La Nuvola Conference Center, with nearly 650,000 square feet of event space.

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