ITA Group Expands European Footprint

With the incorporation of ITA Group Europe and partnership with Motisha, the engagement company hopes to establish a foothold in Europe.

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Incentive and engagement solutions company ITA Group has announced the incorporation of ITA Group Europe. Based in Belgium, the new entity is expected to give the company a wider reach and greater relevance in its efforts to motivate Europe-based workers, channel partners and consumers. 

The company announced further expansion into the European market with a strategic affiliation with Belgium-based engagement-technology company Motisha. Among the advantages this partnership is expected to provide are greater insights into local cultures throughout Europe, locally focused program management, a more global approach to communications and award capabilities, and greater access to an extensive network of European partners. 

Kurt Hosna, ITA Group's director of global strategy, emphasized that this European expansion will better serve the needs of clients. 

"We can now offer stronger, more locally managed and culturally sensitive programs to our clients who are looking to connect, engage and motivate throughout Europe," said Hosna. "Knowing the nuances between regions, countries and cultures, while also having a strong supplier network, is critical to fulfilling our promise to achieve maximum business results."

Motisha CEO Gunther Everaert added that the partnership would help to meet the demand for "data-based business insights that deliver true engagement and performance for both our companies' customers."