Photo Credit: The Westin Resort & Spa, Puerto Vallarta
Northstar Meetings Group will hold its popular Destination Mexico & Latin America event at the Westin Resort & Spa, Puerto Vallarta, from Dec. 9–12, 2025. This annual event invites qualified meeting and incentive professionals sourcing programs in Mexico and Latin America to leave winter weather behind and engage in one-on-one meetings with top hotels, CVBs, DMCs and venues from across Mexico and throughout the Latin America region.
"Puerto Vallarta stands as one of Mexico’s most extraordinary beach destinations — where the majestic Sierra Madre mountains meet the charm of colonial Mexico and the beauty of the Pacific Ocean," shared Hugo Lecanda, general manager of The Westin Resort & Spa Puerto Vallarta and the area manager for Puerto Vallarta and Punta Mita. "Recognized globally as one of the friendliest cities in the world, it offers an unmatched blend of warmth, culture and natural splendor."
In addition to dynamic educational sessions and networking receptions, attendees will have the chance to explore Puerto Vallarta and experience the natural allure of this uniquely situated destination — all while soaking up the sun and warm hospitality of the Westin Puerto Vallarta beach resort.
"As we prepare to become the first Westin all-inclusive resort in Mexico, we are reimagining every corner of the property — from lush outdoor spaces and upgraded recreational areas to fully renovated guest suites, new swim-up suites and refreshed meeting venues designed to inspire connection and creativity," Lecanda continued.
The property, nestled along a 410-foot stretch of beach on the stunning Bay of Banderas, and just minutes from downtown Puerto Vallarta, takes pride in its responsible hospitality practices and place in the community. The resort’s expansive tropical landscaping, irrigated with locally treated water, furthers the charm of this location in the Marina Vallarta district.
Attendees will see the meticulous thought and detail once they step foot on property. "It is not only a pleasure and an honor to host this event," Lecanda said, "it is also an opportunity to welcome our friends from Northstar Meetings Group and incredible partners in the MICE sector. We are proud to showcase the evolving spirit of Puerto Vallarta and the exciting transformation of our resort."
"Destination Mexico & Latin America is the premier gathering for the region's meetings and incentives industry," noted Claudia Davila, international business development director for Northstar Meetings Group. "This is a top market for meetings and incentives, and Northstar plays a pivotal role by bringing more than 30 prequalified U.S. buyers to connect directly with top suppliers from Mexico and Latin America. This exclusive event offers a powerful opportunity for buyers who are actively sourcing in the region and suppliers to position their brand at the center of their decision-making."
Both planners and suppliers will take part in education, networking and curated one-on-one business meetings. Sign up or learn more here.