Destination Mexico

The premier hosted-buyer event for Mexican suppliers to connect with North American meeting professionals sourcing programs in Mexico.

Discover the wonders of Mexico. Meet with the top hotels, CVBs, DMCs, and venues from across Mexico in pre-scheduled one-on-one appointments and unique experiential networking events, while enjoying a fully hosted, three-night stay.

Please click here for Northstar’s Enhanced Safety Protocols for Live Events.


Destination Mexico—Northstar's destination-specific hosted-buyer event—brings together the most highly-qualified meeting and incentive buyers from North America with top destinations, hotels/resorts, cruise lines, DMCs, DMOs and tourism offices from Mexico. Attendees participate in one-on-one pre-scheduled appointments, gain industry insights from our guest speakers and network with this exclusive group, while experiencing the natural beauty and magic land of Merida. This unique event is hosted by Northstar Meetings Group’s leading brands—Successful Meetings, Meetings & Conventions, and Incentive magazine.

Follow along on Instagram: #DestinationMexico
Follow along on LinkedIn: #DestinationMexico




Learn from, and be inspired by, our guest speakers, roundtable participants, and boardroom presenters who will provide targeted education specific to your needs as a meeting and incentive planner.



Connect with premier suppliers from Mexico during pre-scheduled one-on-one business appointments and unique experiential activities.



All qualified buyers will be fully hosted by Northstar Meetings Group, including airfare and planned activities.



Those who are selected to attend will participate in:

  • Two productive days of pre-scheduled one-to-one meetings with suppliers from Mexico
  • Insightful educational presentations from inspiring speakers
  • Great meals, receptions and numerous networking opportunities with other elite buyers and suppliers
  • Unique experiential activities showcasing Merida as a premier meetings and incentive destination

Follow along on Instagram: #DestinationMexico
Follow along on LinkedIn: #DestinationMexico

To learn more why past buyers say this event is the best networking and education experience in the incentive industry, please contact Cindy Binder.

Lee Rubin

Lee Rubin

Keynote Speaker

For 20 years, Lee Rubin has been building high-performance teams in both corporate America and the collegiate and professional sports world, setting the foundational cornerstone for a leadership and culture-building mindset and focusing on the key components that create extraordinary teams.

As a student athlete, Rubin was captain of the Penn State football team, and he later went on to serve as a human resources executive for some of the country's most prominent corporations. He has since emerged as a sought-after speaker, with his unique ability to understand and articulate winning principles with clarity and practical application on the topics of team building, leadership and peak performance. He has collaborated with and taken the stage for leading Fortune 500 Companies such as Johnson & Johnson, Sony and JP Morgan, to name a few, as well as collegiate and professional sports teams and organizations.  

Rubin holds a bachelor’s degree in Speech Communications with a minor in Business from Penn State University, where he was a three-year starting free safety, the 1994 Florida Citrus Bowl Defensive MVP, and an All-Big Ten Conference selection and Honorable Mention All-American.

Wednesday, December 7

Planner and Supplier Arrivals
3:00pm – 6:00pm
Lobby Bar, Fiesta Americana
3:30pm and 4:30pm
Planners: Site Tours Offered at Fiesta Americana Merida
Welcome Dinner
Plazoneta, YICC

Thursday, December 8

8:00am – 9:00am
Networking Breakfast

Sponsored by Visit Los Cabos

YICC, Salon 22
9:15am – 12:00pm
One-on-One Appointments (10)
YICC, Salons 23 & 24
12:00pm – 1:30pm
Lunch & Educational Session: Building Extraordinary Teams
Presented by Lee Rubin

Lunch sponsored by Club Med
Education sponsored by Goodman Speakers

More Detail

Many people believe that if they just amass some great people around them, an extraordinary team will result. But as has been proven time and again in both business and sports, it isn’t that easy. In this session, human-resources expert and former Big 10 student-athlete Lee Rubin addresses the intangibles that separate a talented group from a truly exceptional team. While the majority of organizations focus on improving the skills of the individuals, it is the elite few who can thrive by transforming the effectiveness of the group as a whole. Rubin discusses the essential components required to elevate any team to the next level, including:

  • The importance of defining and working toward a common goal
  • Building trust through open and honest communication
  • How good chemistry results from strong bonds that develop under pressure
  • Why building an extraordinary team requires dedication to a diverse, inclusive workplace
YICC, Salon 22
2:15pm – 5:00pm
Optional Merida City Tour
Depart from Fiesta Americana
Off-Site Dinner at El Pinar
Walkable from all hotels

Friday, December 9

8:00am – 9:00am
Networking Breakfast
YICC, Salon 22
9:15am – 12:00pm
One-on-One Appointments (10)
YICC, Salons 23 & 24
12:00pm – 2:00pm
"Mercado de Merida" Luncheon
Sponsored by Los Cabos
YICC, Salon 22
2:30pm and 3:30pm
Planners: Site Tours Offered at Hyatt Regency Merida and Villa Mercedes Curio Collection
4:00pm – 6:00pm
Free Time
Off-site Dinner at Hacienda Santa Cruz Palomeque
Depart from Fiesta Americana

Saturday, December 10

Check-out and Departures

Individual Package

EXHIBITORS - Limited Availability (fee for additional suppliers)

  • One 6' table for pre-scheduled one-on-one appointments
  • Experiential networking activities, off-site functions and meals
  • All supplier expenses covered (excluding airfare, transfers & hotel)
Enterprise Package

SPONSORSHIPS - Limited Availability

Sponsorship packages are available, including receptions, education, keycards, room drops and much more.

Exhibitor Package Rates & Premium Sponsorship Opportunities

For exhibitor package rates and premium sponsorship opportunities, please contact your business development director or: Claudia Davila at

Request Info Destination Mexico


  • Aloft Cancun
  • Aloft Tulum
  • Amstar
  • Atelier Hotels
  • Bahia Principe
  • Club Med
  • Essential Bodywear
  • Fiesta Americana Condesa Cancun
  • Fiesta Americana Merida
  • Grand Fiesta Americana Coral Beach Cancun
  • Hacienda del Mar Los Cabos
  • Hilton All-Inclusive
  • Hotel XCaret
  • Hyatt Regency Merida
  • JW Marriott Cancun Resort and Spa
  • K Group
  • Live Acqua Cancun
  • Marriott Puerto Vallarta Resort & The Westin Resort
  • Maui Jim
  • Ocean Properties, Hotels & Resorts
  • Palladium Hotel Group
  • Terramar
  • Villa Mercedes Merida Curio Collection by Hilton
  • Visit Los Cabos Tourism
  • W Punta de Mita
  • Yucatan CVB
  • Yucatan International Convention Center


Buyers Contact:

Cindy Binder

Buyer Development Manager

Suppliers Contact:

Claudia Davila

Business Development Director

Event Logistics Contact:

Christy Froehlich

Event Director