More Planners Are Seeking Integrated Resorts and All-Inclusives

New Northstar event matches buyers with suppliers that can deliver meetings and incentives under one roof.

club med under one roof
Under One Roof will be held June 20-22, 2023 at the beautul Club Med Quebec Charlevoix.

Half of meeting and event planners are experiencing increased demand for properties that can deliver all elements of their events, including guest rooms, meeting space, F&B, A/V, and entertainment, according to the new Northstar/Cvent Meetings Industry PULSE Survey. In a difficult negotiating environment, organizers appreciate one point of contact for easier budgeting, booking, billing and more, while participants appreciate an easier agenda and the freedom to choose how they spend their leisure time.

To serve this sought-after market, Northstar Meetings Group has launched Under One Roof, which will take place June 20-22, 2023 at Club Med Quebec Charlevoix. This new hosted-buyer event will connect planners with top venues, hotels and resorts that are uniquely positioned to provide comprehensive, integrated offerings for groups of all sizes and types.

Integrated Resorts are Easier for Planners

Convenience is a strong selling point. “Integrated properties offer buyers one point of contact, and eliminate the need to explain the event and negotiate with lots of different suppliers,” said Jan D. Freitag, national director of hospitality analytics, U.S., for the CoStar Group.

Brad Hecht, CIS, CTP, senior vice president of travel & chief travel strategist, Motivation Excellence, has seen increased client demand for all-inclusive resorts as a means to contain or manage costs. Many are fun-and-sun destinations that provide complimentary activities for guests to enjoy, such as cooking lessons, non-motorized water sports and entertainment. “With the huge spike in hotel and air costs, these properties help provide additional value for any company looking into group travel experiences,” noted Hecht.

Participants Appreciate Freedom of Choice

For incentives, highly structured programs are out. Looser agendas are gaining popularity, research indicates. Integrated resorts allow participants to personalize their experience without the need to go off-property. Such properties also are ideal for reinforcing relationships and company culture, according to Michel Hudson, CEO, Site, Search, Select, as participants enjoy meals and activities together in a relaxed setting.

Meeting and incentive professionals can discover more advantages of integrated resorts and all-inclusives during the inaugural Under One Roof.   

Highlights of this event include:

  • Pre-scheduled, one-to-one meetings between buyers and suppliers
  • Insightful educational presentations from inspiring speakers
  • Group receptions, meals and networking opportunities
  • Unique experiential activities showcasing Quebec as a premier meetings and incentive destination

To learn more about Under One Roof, please register your interest here.