Engaging Your Virtual and Hybrid Audience in 2022

How to foster connections in person and online.

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This event originally took place Jan. 18, 2022.

In current business conditions, your virtual audience can’t be an afterthought. Engagement across all platforms is critical. This session will focus on improving virtual engagement and collaboration between live and online audiences through creative new approaches to networking, education and collaboration.

The expert panel takes questions from the audience throughout, addressing the biggest concerns of those in attendance.


Earns 1 Hour of CMP Credit



bob-mitchell-nmgBob Mitchell

Mitchell Partnership Alliances

Seasoned corporate marketing veteran Bob Mitchell worked for years as a New York City-based TV and digital executive at such companies as Viacom, Disney, Sony Pictures Entertainment, NBCUniversal, Madison Square Garden Entertainment and various digital start-ups. Several years ago, Bob was recruited and relocated to Washington, D.C., to transform, reimagine and reinvent the B2B events-based speakers bureau business.
Bob focuses on the power of storytelling and emotional connections through audience experiences, bringing a content-driven and media-focused lens to the traditional role of events, conferences and meetings. As principal at his consulting firm, Mitchell Partnership Alliances, he advises organizations from Fortune 500 companies to associations on operational, creative, strategic and communications alignment across integrated channels. Bob places an emphasis on fostering engagement and building community — with virtual, hybrid and physical in-person events at the core of the customer journey.

Ben-Chodor-nmgBen Chodor


Always one to think outside of the box, Ben Chodor has established himself as a pioneer of online communications through interactive & streaming content. He is a leader with 20+ years of experience in enterprise communications, social video & digital health.
As the president of Notified, the world’s only communications cloud for events, public relations, and investor relations, Ben continues to transform the way people connect and share information. Together with his team of 1,500 employees representing 17 different countries, Ben works to consistently raise the bar when it comes to virtual, hybrid or in-person events as well as public relations, and investor relations.


michael-shapiro-headshotMichael Shapiro

Executive Editor
Northstar Meetings Group

Michael has covered the transformative effects of technology on meetings and travel for more than a dozen years at Northstar, where he also plays a key role in developing content around topical industry trends, hospitality, and a wide variety of destinations. He is a writer, editor, photographer and recently returned expat, following a lengthy stay in Guadalajara — aka the Silicon Valley of Mexico.