This event originally took place Sept. 23, 2020
Today's sponsors crave more than simple brand recognition — they're looking to establish meaningful engagement with attendees in unique ways. And as many events move online due to restrictions on travel and gatherings, event organizers need to get more creative in how they deliver value for their sponsors. On this webcast, we will hear from experts on how to develop engaging, interactive sponsored messages for both virtual and live events, which will not only leave your sponsors happy but create a richer experience for attendees.
Earns 1 Hour of CMP Credit
Elise Schoening, associate editor, Northstar Meetings Group
Jennifer D. Collins, CMP
President and CEO, JDC Events
Jennifer D. Collins, CMP, DES, is president and CEO of JDC Events, an event design company strengthening brands through the development of strategic live and digital events. Under Jennifer’s leadership, JDC Events has won numerous awards and recognition, including being ranked one of the Top Meeting and Event Planning Companies in the D.C. region by the Washington Business Journal. Jennifer is often featured as an expert in various industry media and is best-selling author of Events Spark Change: A Guide to Designing Powerful and Engaging Events, which offers readers sage advice on how to build impactful events.
Senior Vice President of Events, The Castle Group
Keri McIntosh is senior vice president of events at The Castle Group, Inc., operating its Maui office to provide clients with expert event counsel on everything from strategic planning, project management, budget projections, logistics, site selection and contract negotiations. Having produced events all over the world, she leads her team to help clients launch new products, plan unique incentive programs, manage large user group conferences and create special events that make an impact. Her tools of the trade include developing a keen understanding of client goals, being willing to change gears at a moment’s notice, employing creative problem solving, keeping a sense of humor — and owning a good pair of comfortable shoes (i.e. "event slippers”) since we always hit the ground running.