Team

Michael J. Shapiro

Director of Content Strategy, Northstar Meetings Group U.S.

More than two decades ago my bio for DigitalFOTO magazine began, "Reviews editor Michael Shapiro loves the sushi." I guess I haven't changed much, but I've since traded camera reviews for event-professional content, covering tech, travel, Latin America and beyond, across NMG's brands. You'll still find me with my camera and hamachi, eager to embrace local specialties and the next adventure.

What Michael Covers

Domestic: California, Iowa, Nebraska, Nevada, Great Lakes region (Illinois, Indiana, Michigan, Minnesota, Ohio, Pennsylvania, Wisconsin)

International: Mexico, Central/South America, Spain, China, India, Japan, Singapore, Taiwan, Southeast Asia

Industry Associations/Exhibitions: AHLA, ASAE, GBTA, PCMA, IBTM portfolio

Industry Segments: Technology, hotels, third parties, business travel, airlines, gaming

The Latest From Michael

Thinking Outside the Convention Center

Tap into your creativity to spark ideas for memorable off-site event experiences.... Read More

By Michael J. Shapiro | March 4, 2025

World's Most Expensive Cities for Business Travel

Rome and New York City are the priciest destinations around the globe, according to a new report. Here... Read More

By Sarah J.F. Braley & Michael J. Shapiro | February 26, 2025

MGM's Bill Hornbuckle Named New Chair of U.S. Travel

He succeeds Hilton president and CEO Chris Nassetta, whose two-year term as chair of the industry... Read More

By Michael J. Shapiro | February 25, 2025

San Diego Tourism Authority Names New CEO

Veteran Hyatt Hotels executive Daniel Kuperschmid will become president and CEO March 24, filling the... Read More

By Michael J. Shapiro | February 14, 2025

Hyatt to Acquire Playa, Growing All-Inclusive Portfolio

The hotel giant will buy the remaining shares of the owner-operator of all-inclusive resorts in... Read More

By Michael J. Shapiro | February 10, 2025

Strengthening Communities Through Events

At Northstar's Destination Mexico & Latin America, we talked about benefitting communities — among the... Read More

By Michael J. Shapiro | January 31, 2025

Modest Growth in U.S. Hotel Rates, RevPAR Still Projected

CoStar and Tourism Economics haven't modified expectations in the first forecast update for 2025,... Read More

By Michael J. Shapiro | January 29, 2025

Navigating Data Privacy Laws

How does rapidly evolving legislation affect your use of event data?... Read More

By Michael J. Shapiro | January 27, 2025

Hughes Fire Threatens Northern Los Angeles County

The newest blaze has burned more than 10,000 acres as dangerous winds persist, although the Eaton and... Read More

By Michael J. Shapiro & Lizzie Wilcox | January 23, 2025

Orange County, California

Learn why you should host your next meeting, event or conference in Orange County.... Read More

By Michael J. Shapiro | January 23, 2025