Michael J. Shapiro

Michael J. Shapiro

Director of Content Strategy, Northstar Meetings Group U.S.

More than two decades ago my bio for DigitalFOTO magazine began, "Reviews editor Michael Shapiro loves the sushi." I guess I haven't changed much, but I've since traded camera reviews for event-professional content, covering tech, travel, Latin America and beyond, across NMG's brands. You'll still find me with my camera and hamachi, eager to embrace local specialties and the next adventure.

What Michael Covers

Domestic: California, Iowa, Nebraska, Nevada, Great Lakes region (Illinois, Indiana, Michigan, Minnesota, Ohio, Pennsylvania, Wisconsin)

International: Mexico, Central/South America, Spain, China, India, Japan, Singapore, Taiwan, Southeast Asia

Industry Associations/Exhibitions: AHLA, ASAE, GBTA, PCMA, IBTM portfolio

Industry Segments: Technology, hotels, third parties, business travel, airlines, gaming

The Latest From Michael

Las Vegas Gaming Today
Las Vegas Gaming Today
Casino resorts were some of the first facilities to close down en masse, and they are now leading the... Read More
By Michael J. Shapiro
How Meeting Planners Can Negotiate With Hotels in a Seller's Market
How Meeting Planners Can Negotiate With Hotels in a Seller's Market
Here is how hotels have tweaked attrition terms to their advantage.... Read More
By Michael J. Shapiro
Meetings and Events Industry Forecast 2026
Meetings and Events Industry Forecast 2026
While still contending with the economic and geopolitical uncertainties that have marked 2025,... Read More
By Michael J. Shapiro | November 4, 2025
First Look: AI Adoption in Event Planning
First Look: AI Adoption in Event Planning
This exclusive Northstar Meetings Group research looks at the extent to which meeting planners are... Read More
By Michael J. Shapiro | October 23, 2025
Strategies for Growing Attendance
Strategies for Growing Attendance
Expand your audience with these low-cost social media opportunities and savvy digital marketing tips.... Read More
By Michael J. Shapiro | October 13, 2025
Videostreaming Site Vimeo to Be Acquired by Bending Spoons
Videostreaming Site Vimeo to Be Acquired by Bending Spoons
The Italian tech company — which purchased Hopin's Streamyard products, Evernote, WeTransfer and more... Read More
By Michael J. Shapiro | September 12, 2025
GBTA Projects Slower Business Travel Growth in 2025-'26
GBTA Projects Slower Business Travel Growth in 2025-'26
At its annual convention in Denver, the Global Business Travel Association softened its forecast in... Read More
By Michael J. Shapiro | July 22, 2025
Brand USA Will 'Recalibrate Resources' to Market the U.S.
Brand USA Will 'Recalibrate Resources' to Market the U.S.
President and CEO Fred Dixon expressed optimism during the summer board meeting despite the deep... Read More
By Michael J. Shapiro | July 18, 2025
Back to the Sandbox: The Latest AI Tools for Event Professionals
Back to the Sandbox: The Latest AI Tools for Event Professionals
Jump in and join us for this interactive, real-time demonstration of how the newest tools take you to... Read More
By Michael J. Shapiro | June 4, 2025
Hotel Forecast Downgraded Through 2026
Hotel Forecast Downgraded Through 2026
CoStar and Tourism Economics have softened projections in their revised U.S. hotel forecast for the... Read More
By Michael J. Shapiro | June 3, 2025
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