Michael J. Shapiro

Michael J. Shapiro

Director of Content Strategy, Northstar Meetings Group U.S.

More than two decades ago my bio for DigitalFOTO magazine began, "Reviews editor Michael Shapiro loves the sushi." I guess I haven't changed much, but I've since traded camera reviews for event-professional content, covering tech, travel, Latin America and beyond, across NMG's brands. You'll still find me with my camera and hamachi, eager to embrace local specialties and the next adventure.

What Michael Covers

Domestic: California, Iowa, Nebraska, Nevada, Great Lakes region (Illinois, Indiana, Michigan, Minnesota, Ohio, Pennsylvania, Wisconsin)

International: Mexico, Central/South America, Spain, China, India, Japan, Singapore, Taiwan, Southeast Asia

Industry Associations/Exhibitions: AHLA, ASAE, GBTA, PCMA, IBTM portfolio

Industry Segments: Technology, hotels, third parties, business travel, airlines, gaming

The Latest From Michael

Meetings Growth in Secondary Markets Exceeds Top Cities
Meetings Growth in Secondary Markets Exceeds Top Cities
Louisville topped the list of all markets in December with an 135.6 percent year-over-year increase in... Read More
By Michael J. Shapiro | January 17, 2025
Events.com Acquires Virtual-Meeting Platform Remo
Events.com Acquires Virtual-Meeting Platform Remo
The multipurpose DIY event service, which has plans to go public, will add Remo's technology and team... Read More
By Michael J. Shapiro | January 8, 2025
Hotel Giants Up Vegas Strip Exposure With Partnerships
Hotel Giants Up Vegas Strip Exposure With Partnerships
The W Las Vegas at Mandalay Bay has debuted, and the Venetian inked a long-term licensing deal to join... Read More
By Michael J. Shapiro | December 18, 2024
Events Venture Group Completes First Investment Deal
Events Venture Group Completes First Investment Deal
The collective is investing in Quantum World Congress, an international conference about leveraging... Read More
By Michael J. Shapiro | November 27, 2024
U.S. Hotel Forecast Downgraded Again by STR-TE
U.S. Hotel Forecast Downgraded Again by STR-TE
Projected 2024 gains in average daily rate and revenue per available room have been lowered by less... Read More
By Michael J. Shapiro | November 20, 2024
Ann Arbor Receives Wheel the World Status for Accessibility
Ann Arbor Receives Wheel the World Status for Accessibility
The city is one of just 31 nationwide — and the first in Michigan — to receive the "Destination... Read More
By Michael J. Shapiro | November 19, 2024
Meetings and Events Industry Forecast 2025
Meetings and Events Industry Forecast 2025
Planners are looking ahead with optimism as rising costs are expected to moderate in the coming year.... Read More
By Michael J. Shapiro | November 6, 2024
'Shared Reality' Experiential Venue Coming to Detroit
'Shared Reality' Experiential Venue Coming to Detroit
Cosm promises Sphere-like experiences with its fourth immersive sports-and-entertainment venue.... Read More
By Michael J. Shapiro | November 4, 2024
Encore Rolls Out Unique Workforce Benefits to Retain Talent
Encore Rolls Out Unique Workforce Benefits to Retain Talent
CEO Ben Erwin discusses how the event production giant is banking on these innovative strategies to... Read More
By Michael J. Shapiro | November 1, 2024
Caesars Entertainment to Sell Linq Promenade
Caesars Entertainment to Sell Linq Promenade
The sale does not include the High Roller or Fly Linq attractions at the popular Las Vegas Strip... Read More
By Michael J. Shapiro | October 31, 2024
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