After a year in which most found themselves only attending events remotely, the value of in-person has never been clearer. But the meetings industry has also seen the many advantages that virtual events can provide, including greater accessibility, availability and data-collecting opportunities. As travel and gathering restrictions continue to loosen, planners are looking to create events that tap into the best of both the in-person and virtual worlds — in a word, hybrid.
On this episode of Eventful: The Podcast for Meeting Professionals, we speak with Joe Schwinger, CEO of MeetingPlay, about how his company has shifted from planning in-person meetings to all-virtual, and is now helping clients leverage a hybrid approach. He discusses how a year of virtual events has shifted audience expectations of in-person (5:20), how organizations can manage the extra costs of connecting with both on-site and remote attendees (11:25) and why there are more options than ever to generate revenue with both audiences (17:15).
The organization recently launched its revamped MeetingPlay Studio, which enables event organizers to create branded event media for events of all sizes.
Listen to the in-depth conversation in our latest episode of Eventful: The Podcast for Meeting Professionals, and remember to subscribe on Apple Podcasts, Spotify, Stitcher, Google Podcasts and anywhere else you listen to podcasts.
This episode is brought to you by Visit Long Beach. Long Beach Live. Revolutionizing the Event Industry.