What makes a place an incentive destination? One might assume
white-sand beaches, exotic history or a remote location would be
required. But incentive planners say that’s not necessarily the case.
Domestic cities, even those that are familiar and don’t require
changing time zones, can not only offer cost savings and logistical ease
compared to more far-flung options, but, if planned right, can offer
immersive incentive-level experiences that will motivate participants as
much as any posh getaway.
What does it take to provide an incentive-level experience in a U.S. city? For the latest episode of Eventful: The Podcast for Meeting Professionals, sponsored by Visit Seattle, we discussed that issue with the following professionals:
- Joy Lewis, manager of purchasing and design in travel and events for incentive company One10
- Mindy Hanzlik, senior solution designer at BCD Meetings & Events
- Michelle Couch, founder, and Keely Kraus, director of event strategy for Event Experience, a member of DMC Network