We are in a particularly crucial moment in the evolution of events and event technology. The pandemic accelerated many trends towards digitization that were embraced by the industry, because really we had no choice. But now, industry members are taking a hard look at what we've learned so far and what our strategies should be moving forward.
In this episode of Eventful: The Podcast for Meeting Professionals, we share excerpts from the recent MeetingsTech Roundtable 2021. Moderated by Michael Shapiro, executive editor for Northstar Meetings Group, it includes a number of insights from top industry thought leaders, including entrepreneur and advisor Marco Gilberti, CEO of Vesuvio Ventures; tech expert Dahlia El Gazzar, the founder and force behind DAHLIA+ Agency; and marketing and events executive Cathy Song Novelli, senior vice president of marketing and communications at Hubilo.
Listen for some highlights of our discussion, or watch the full roundtable on demand at northstarmeetingsgroup.com/meetingstech2021. Topics from this conversation include:
How organizers are learning because they have permission to experiment and innovate with virtual events (4:57)
Why it's key for planners to move past the desire to return to how things were in 2019 (7:00)
How we need to go beyond turning all of our events into basic webinars (10:00)
Why we should think less about "hybrid events" and more about the hybrid world (11:49)
Why 2021 is different because we should have a digital strategy in place if we cancel in person (15:42)
Listen to the in-depth conversation in our latest episode of Eventful: The Podcast for Meeting Professionals, and remember to subscribe on Apple Podcasts, Spotify, Stitcher, Google Podcasts and anywhere else you listen to podcasts.