The success of an incentive program rests on many factors. But in the first episode of Incentive's new podcast series,
we are shining a spotlight on one aspect of incentive programs that is
often overlooked: its marketing and promotion. Because, let's face it:
it doesn't matter how great the rewards are or how well-designed the
program if nobody knows about it. Getting the word out about an
incentive program, targeting your message effectively, and touting the
success of those who win is not something that's nice to have in an
incentive program, it's central to its success.
So what's it take
to effectively market an incentive program? We asked two incentive
experts -- Mike May, president and owner of Brightspot Incentives, and Scott Siewert, president of Fab at Incentives --
who offered illuminating and sometimes surprising answers. Would you
believe Pablo Picasso and Space Invaders offer insight into incentive
marketing? Listen here to find out why.