Event Technology Trends
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Bizly — which offers a technology platform that promises a streamlined solution for small, simple meetings — has joined the Cvent App Marketplace, providing integration capabilities with its larger event-tech rival.
In a sense, the integration has been a long time coming, facilitated by last year's rollout of Cvent's marketplace. Bizly execs have touted the benefits of using their platform alongside a more complex one, ensuring those smaller events don't fly under the radar due to the perceived and potential obstacles presented by a more complicated process. This integration promises a more seamless transition of meetings data between the two platforms, say execs, and allows the data from meetings of all sizes to be consolidated.
“In today’s hybrid workforce, small meetings are more important than ever, and joining our Bizly solutions together with Cvent through this integration is a natural next step in our evolution as we look to best support our mutual customers,” said Bizly CEO Ronak Shah. “The integration allows any Cvent customer to embed Bizly into their meeting request form process and consolidate data in a powerful way.”
A Cvent user now can enter the Bizly platform directly from Cvent's meeting request form, import contacts, and then consolidate and match data into either tool they choose. Meanwhile, Bizly customers can link data from an event managed through Cvent onto Bizly using various APIs. Integration capabilities might be expanded based on evolving needs and market demand, according to the two companies.
“Our goal is to make it easier for organizations to engage and interact with their customers, prospects or employees in a more meaningful way, and a big part of that is offering integrations with the technology providers our customers are already using,” said Brett Fitzgerald, Cvent's vice president of product management.