According to the academic team at the Jonathan M. Tisch Center of Hospitality at New York University's School of Professional Studies, a new degree program, a master's of science in event management, has been developed to address the need for a specialized, skilled workforce in the meetings industry, which is undergoing a period of rapid growth. According to the U.S. Bureau of Labor Statistics, the occupation of "meeting, convention and event planner" will see a higher than average growth rate of 11 percent by 2026.
When contacted by Northstar, Lynn Minnaert, academic director and a clinical associate professor at the center, said the 36-credit course combines a solid business curriculum with specialized electives that will be taught by NYUSPS faculty members, who are also practicing industry experts.
"Event professionals are now often seen as important partners in reaching a company's strategic or marketing goals," said Minnaert. "With that in mind, we organized the curriculum around a business core, with courses in finance, data analytics, event design, entrepreneurship and risk management."
Once students have completed the program's core requirements, they can choose electives in three tracks: business development, sport events (in collaboration with the NYU Preston Robert Tisch Institute for Global Sport) and event operations. In addition, they can customize their programs around professional ambitions, whether they are new to events or honing skills already attained in the field. The progam requires students complete an internship at a hotel or event venue. Full-time students can complete the degree in one and a half years, while part-time studens have the option of combining online courses with a traditional classroom setting.
The program, Minnaert added, was developed with extensive industry input. "We formed a working group with our adjunct faculty and industry leaders in our professional network that helped us identify where there are skills and knowledge gaps, and what employers are looking for," she said. "We want to use New York City as a laboratory for students, and continue to work intensively with industry partners and associations as we prepare for the program's launch."