The Events Industry Council has launched the data collection phase of its Economic Significance Study, which it is conducting in partnership with Oxford Economics. The goal of the survey is to calculate the contribution that the business events industry makes to the global economy. For the first time, the study will also measure the cumulative losses experienced due to the pandemic.
Through the collected data, the EIC can establish the full value of meetings for 2022 and beyond, as well as strategies being employed by the meetings and events industry to accelerate its recovery.
The organization has also released its latest Global Business Events Barometer for the fourth quarter of 2022, which monitors changes within the market relative to prepandemic levels. The barometer points to continued growth across seven global regions in both RFP activity and hotel group room nights.
"As the voice of the global events industry, we are committed to continuing to collect, curate and share accurate and relevant data on the condition of the industry," said Amy Calvert, CEO of EIC. "We know that business events are a major contributor to the global economy and by determining the full value of meetings in 2021, as well as prospects for 2022, we are able to actively provide a clear and credible statistical base on which to gain recognition for our industry as a vital economic driver."
The Global Economic Significance of Business Events survey is open until June 25. Respondents will receive one CE credit toward their CMP or CMP-HC application or recertification requirements.