IRF Launches Toolbox for Channel Partner Incentives

The new primer provides a deep dive into reward programs aimed to the channel market.


The Incentive Research Foundation has released the first in its series of incentive toolboxes, titled the Strategy, Design and Management of Channel Partner Incentive, Reward and Recognition Programs.  


The toolbox is a primer on incentive programs for channel partners - companies that partner with a manufacturer or producer to market and sell the manufacturer's products, services, or technologies. It is geared to professionals new to the incentive industry or those new to designing channel partner incentive programs. The IRF Channel Partner Toolbox provides key statistics, best practices, benchmarks and recommended reading. Among the issues explained are:

•              What is a channel partner?

•              Who is using non-cash channel partner reward programs?

•              What are the objectives?

•              What are some best practices in designing these programs?

•              How is success measured?

•              What do top-performing companies do differently than other companies?


The IRF plans to roll out two additional toolboxes (sales incentive programs and employee incentive programs) in the future.