During their 60th anniversary celebration at IMEX America, destination management consortium Hosts Global launched a new client reward program, Loyalty Your Way, that went into effect January 2019 and is designed to deliver meaningful recognition to clients through tailored rewards.
An alliance of more than 55 destination management companies around the world, Hosts Global set out to create a loyalty program that was not like the traditional airline or hotel points-based offerings, with a set list of rewards, said Marty MacKay, DMCP, the firm's global alliance president and one of M&C's Top Women in the Meetings Industry for 2018.
"Our decades in this business have taught us that each of our clients have unique business goals and therefore value rewards differently," MacKay said. "So instead of trying to create a loyalty program with a one-size-fits-all approach, we're working with qualified customers to tailor a rewards and recognition program that speaks to their business and their business needs, their clients, their employees, wherever Hosts Global can deliver the most meaningful added value."
This can be as simple as a discount for signing a multiyear contract or as detailed as creating an education program for the client's staff, she said, noting that what's important to corporate direct clients isn't always the same as what's important to association clients, and that is different than what is important to large incentive houses and to smaller boutique firms.
"Some of the smaller houses are more interested in rewarding their own employees," MacKay said, noting that many of these firms give their accumulated airline and hotel points to staff so they can take their own vacations. "We can then enhance that opportunity for them by adding in DMC services" she said.
Since the program's launch, rewards related to charitable giving and training have been two areas that many Hosts Global clients have expressed interest in.
Below is a list of Hosts Global's DMC members around the globe.
For more information about Hosts' high services standards and stringent DMC criteria, check our DMC Guide in Successful Meetings' December issue. For more on Hosts' DMC members, visit their global locations directory.
Eqypt: Emeco Travel
Bhutan: Creative Travel India, Pvt. Ltd.
China: China Star, Ltd.
India: Creative Travel India, Pvt. Ltd.
Japan: JTB Global Marketing & Travel
Maldives: Creative Travel India, Pvt. Ltd.
Nepal: Creative Travel India, Pvt. Ltd.
Singapore: Global Travel, Pvt. Ltd.
Sri Lanka: Creative Travel India, Pvt. Ltd.
British Virgin Islands: Group Services, Inc.
Dominican Republic: Connect DMC
Puerto Rico: Group Services, Inc.
St. Lucia: Barefoot Holidays St. Lucia
The Bahamas: Sunbound
Costa Rica: Premio DMC
Panama: Tsar Events Panama DMC & PCO
Russia: Tsar Events DMC & PCO
Denmark: Hadler DMC Scandinavia
Estonia: Tsar Events DMC & PCO
France (Northern): Metropolis DMC
Germany: Compass Tours Incoming
Greenland: Hadler DMC Scandinavia
Iceland: Hadler DMC Scandinavia
Ireland: Moloney & Kelly
Italy: EMI-DMC Italy
Latvia: Tsar Events DMC & PCO
Lithuania: Tsar Events DMC & PCO
Malta: Colours of Malta
Norway: Hadler DMC Scandinavia
Poland: DMC Poland
Romania: Paloma Tours
Spain: Nanoek Events
Sweden: Hadler DMC Scandinavia
Turkey: o.d.s. Turkey
Ukraine: Tsar Events DMC & PCO
Sultanate of Oman: Gulf Dunes
United Arab Emirates: Gulf Dunes
New Brunswick: Downeast DMC
Newfoundland: Downeast DMC
Nova Scotia: Downeast DMC
Prince Edward Island: Downeast DMC
Cancun: Destination Mexico
Los Cabos: Destination Mexico
Mexico City: Destination Mexico
Puerto Vallarta: Destination Mexico
Punta Mita: Destination Mexico
Riviera Maya: Destination Mexico
Arizona: AZA Events
California (Northern): Key Events
California (Southern): Hosts Southern California
Colorado: E5 Events
Connecticut: NXTevent Inc.
Delaware: Roberts Event Group, Inc.
Florida (Southern): Cream of the Crop Events
Florida (Central/North): E Squared Meetings & Events
Georgia: Juice Studios
Hawai'i: Island Partners Hawai'i
Illinois: Hosts Chicago
Louisiana: Hosts New Orleans
Maine: NXTevent Inc.
Maryland: Hosts Baltimore
Massachusetts: NXTevent Inc.
Nevada: Hosts Las Vegas
New Hampshire: NXTevent Inc.
New Jersey: Roberts Event Group, Inc.
New York: Details NYC
North Carolina: Spark By Design
Pennsylvania: Roberts Event Group, Inc.
Rhode Island: NXTevent Inc.
South Carolina: Juice Studios
Tennessee: Maple Ridge Events
Texas (Northern): Ultimate Ventures
Texas (Southern): Capers DMC
Texas (Eastern): Experience Houston
Texas (Central): CLINK Events
Vermont: NXTevent Inc.
Virginia (Northern): Hosts Washington DC
Washington: Hosts Seattle
Washington DC: Hosts Washington DC
Australia: UNIQ Concepts
Fiji: UNIQ Concepts
New Zealand: UNIQ Concepts
Argentina: Passion for Events
Peru: Coltur Peru