Making its entrance this week in the crowded hotel-brand market is Hard Rock International's new select-service flag, Reverb by Hard Rock. The first such property will be the 200-room Reverb by Hard Rock, Atlanta, now under construction next to Mercedes-Benz Stadium and scheduled to open in February 2020. The hotel will be part of a larger mixed-use project called Castleberry Park that will also include apartments and retail space.
Hard Rock says the brand will be a collection of music-centric hotels designed as contemporary hubs where music lovers can connect and create. With innovative technology woven throughout its core DNA, the brand will “prove that tech makes everything easier,” according to the company.
"Reverb by Hard Rock will spotlight the guest in a whole new way and create a place for those who eat, sleep and breathe music to unite and collaborate," said Todd Hricko, senior vice president of global hotel business development for the chain. "Atlanta is the perfect location for our first Reverb, as it is rich in music history, spanning from the greats like Ray Charles and the Black Crowes to current popular artists like Ludacris, Usher, Ciara and John Mayer."
"We're proud to announce our collaboration with Hard Rock International in launching the inaugural Reverb by Hard Rock," said Frank Chen, COO of Bolton Atlanta, LP, which will develop and manage the project in tandem with Atlanta-based Hotel Equities. "The area's energetic atmosphere and history of embracing artistic endeavors aligns well with the Reverb by Hard Rock hotel product."
The Atlanta hotel will have amenities and public spaces designed for tuning in to what's going on. A Constant Grind Coffee and Bar will serve coffee during the day and a curated selection of wines and spirits at night. The hotel will also feature a rooftop bar with panoramic views, which will host live music. For groups, Meet will be a large co-working space for attendees to share ideas.
Guest rooms will be designed with stylish and comfortable furnishings, state-of-the-art technology, fan-inspired artwork and signature showers. Travelers will also be able book the Roadie Room, which will include six queen bunk beds and plenty of space for a group of pals to crash and chill.
"Atlanta is thrilled to debut Hard Rock's first Reverb property, adding to the hotel inventory for guests visiting the city," said William Pate, president and CEO of the Atlanta Convention & Visitors Bureau. "Reverb by Hard Rock will enhance our walkable convention and entertainment district with new accommodations near restaurants, Mercedes-Benz Stadium, Georgia World Congress Center and downtown attractions."