The pool and spa at the SO/ Sotogrande in Spain
The ALL Inclusive Collection, a new distribution platform for luxury all-inclusive resort experiences, officially launched this week. The site was developed in conjunction with the Accor Live Limitless hotel-loyalty program — hence the play on the all-cap "ALL" — and it includes brands that are either part of or have a marketing agreement with the Accor Group.
More than 30 resorts are part of the program so far, representing the Rixos, SO/ and Swissotel brands. The collection is expected to grow to more than 50 resorts over the next three years, expanding to include additional brands including Hyde, Mondrian, SLS and Fairmont.
Rixos, a brand known for luxury all-inclusive experiences primarily in the Middle East and Eastern Europe, is the driving force behind the collection and has set the standard for inclusion. All aspects of a high-end stay, including food, drink, activities and entertainment, in addition to lodging, are included in the price of booking.
While ALLInclusiveCollection.com has launched as a consumer-facing site, the properties offer a variety of group possibilities, particularly for incentive trips. Resorts in the collection specialize in providing curated experiences, which for groups include team-building activities and a variety of fitness options, such as 6 a.m. paddle-boarding, spinning, cross-fit boot camps, aqua-boxing and Kangoo Jump workouts. Wellness-themed activities such as antigravity yoga and nutritional cooking classes alsoare among the list of activities.
The collection currently includes resorts in destinations such as Turkey, Egypt, Dubai, Croatia and Spain. Among the options at launch are:
The collection is expected to grow quickly, with more than 10 resorts being added to the initial lineup over the next year and a half. A dedicated call center for planners and agents will be rolled out in the near future.