The Consumer Technology Association, which organizes CES (formerly the Consumer Electronics Show), has announced that the technology trade show will return to Las Vegas as a hybrid event, Jan. 5-8, 2022. CES 2021 was held virtually, and lessons learned from that experience will allow the CTA to offer a digital program to a more global audience beyond the number of people who traditionally head to Nevada for the show.
In nonpandemic times, the gathering typically welcomes more than 150,000 people and is held at the Las Vegas Convention Center and other nearby venues. Before this year's CES was moved online, the event had been slated to mark the debut of the convention center's brand new West Hall. Instead, the facility's expansion will debut for the World of Concrete trade show this coming June.
Today's CES announcement did not confirm any sites for the 2022 event.
“We’re thrilled to return to Las Vegas — home to CES for more than 40 years — and look forward to seeing many new and returning faces,” said Gary Shapiro, president and CEO of the CTA. “Hundreds of executives have told us how much they need CES to meet new and existing customers, find partners, reach media and discover innovation.”
Already, about 1,000 companies have committed to bringing their most innovative technologies to Las Vegas. These include Amazon, AMD, AT&T, Daimler AG, Dell, Google, Hyundai, IBM, Intel, Lenovo, LG Electronics, Panasonic, Qualcomm, Samsung Electronics and Sony. Companies such as Caterpillar, Indy Autonomous Challenge and Sierra Space will make their CES debuts in 2022. The show's Eureka Park will feature startups from around the world, including large delegations from France, Italy, the Netherlands and South Korea.
The digital audience will be able to experience the live event, starting with the CES anchor desk, which debuted at CES 2021 and will connect the virtual attendees with exhibitors, conference sessions, keynotes and product announcements. New content will also be added once CES departs Las Vegas, enabling attendees and exhibitors to continue connecting and exploring.
“Our customers are enthusiastic about returning to a live event in Las Vegas,” said Karen Chupka, executive vice president of CES. “Global brands and startups have shared that plans are already well underway and are committed to sharing the magic of an in-person CES with even more people from around the world.”
In the run-up to the event, the CTA will continue to review the guidelines for coronavirus safety measures from the Centers for Disease Control and Prevention, in addition to state and local guidelines. The organization will follow applicable federal, state and local laws, adapting CES plans accordingly and sharing updates with its audiences.