Visit Reno Tahoe Resumes Management of Convention Venues

The convention and visitors authority is again operating four key group facilities that had been under third-party management since 2018.

Reno Events Center
Reno Events Center Photo Credit: Reno Tahoe

Visit Reno Tahoe has taken over the management of several key convention and conference facilities in the destination, all of which had been managed by a third party since July 2018. The convention and visitors bureau again runs the Reno-Sparks Convention Center, Reno Events Center, National Bowling Stadium and the Reno-Sparks Livestock Events Center. Visit Reno Tahoe owns the convention center; the state of Nevada owns the Livestock Events Center, and the city of Reno owns the Reno Events Center and National Bowling Stadium.

"Today represents a tremendous opportunity for our organization, local businesses impacted by tourism, and the greater Reno Tahoe destination," said Visit Reno Tahoe president and CEO Charles Harris. "This marks a renewal of our commitment to control costs and enhance the guest experience."

Trent LaFerriere Visit Reno Tahoe
Trent LaFerriere, vice president of facilities

In conjunction with the move, the CVB has promoted Trent LaFerriere to vice president of facilities. LaFerriere has worked for the past 18 years in management, maintenance and operations at the four facilities. In his new role, he reports directly to the president and CEO, and is responsible for budgeting, operations, staffing, maintenance, safety, compliance and capital expenditures at all four venues. LaFerriere also oversees the management agreement with Aramark, which was recently awarded the food-services contract for the facilities.

"Trent LaFerriere has been working tirelessly to ensure a successful and seamless transition," according to Harris.

The first post-transition event, the United States Conference of Mayors 90th Annual Meeting, kicks off today and runs through Monday, June 6. An evening reception will take place Saturday night at the National Bowling Stadium.

"We’re all very excited to be able to showcase the recently upgraded National Bowling Stadium for this esteemed group of public officials coming to Reno Tahoe from all over the United States," said LaFerriere.