Photo Credit: Visit Atlantic City
What's New in Atlantic City
Visit Atlantic City announced that president and CEO Larry Sieg plans to retire at the end of 2024. Gary Musich, who currently serves as vice president of sales, will take over as head of the organization.
Sieg stepped in as Visit Atlantic City's president and CEO in July 2020. He steered the destination through its post-pandemic recovery and oversaw the organization's rebranding from Meet AC to Visit Atlantic City in 2023.
"I am incredibly proud of the work we've accomplished during my time here at Visit Atlantic City," said Sieg. "The team's resilience and dedication have been instrumental in helping us meet the challenges of a rapidly changing tourism landscape. I'm confident that Gary is the right person to take the reins and lead this organization to even greater heights."
Musich brings more than 25 years of industry experience in sales and hospitality to his new role. Under his leadership, Visit Atlantic City plans to focus on innovation, strategic partnerships and continuing to attract major events.
"I am honored to step into this role and continue the great work that Larry has set in motion," said Musich. "Atlantic City has endless potential, and I look forward to working with our partners to promote this incredible destination to visitors from across the globe. We will remain focused on expanding our reach, innovating our offerings and ensuring that Atlantic City continues to thrive as a top-tier destination."