. New Zealand Creates Recovery Event for Meetings Industry | Northstar Meetings Group

New Zealand Creates Recovery Event for Meetings Industry

To help with post-coronavirus efforts, CINZ is launching Be Reconnected, to be held Dec. 1.

Lake Wakatipu in Queenstown, New Zealand
Lake Wakatipu in Queenstown, New Zealand Photo Credit:Sarah J.F. Braley

Coronavirus and Meetings
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CINZ (Conventions and Incentives New Zealand), the country's business-events association, is looking towards post-COVID-19 recovery by launching a new event, Be Reconnected, for December 2020.
The new gathering, taking place at Auckland's Vodafone Events Centre on Dec. 1, will focus on re-engaging and reconnecting vital meetings industry relationships to help kick-start business recovery. Be Reconnected is replacing this year's multiday Meetings exhibition, which was to be held this month. The CINZ 2020 Conference and Annual General Meeting will follow on Dec. 2.


Lisa Hopkins, CEO of CINZ, says New Zealand's business events industry, which was valued at around $500 million per year, has suffered immense losses and must be given every opportunity to recover. "We have been looking at different ways to reconnect our members with customers, channels and each other, as part of the industry's overall business recovery strategy," she said. "Be Reconnected will be a vital step in helping to secure business leads and super-charging the sector's recovery. We want to engage buyers in multiple face-to-face opportunities over a short time, building new relationships and rekindling old ones."
Hopkins added that, at the start of 2020, New Zealand was anticipating enormous business tourism growth with the opening of new conference venues and four- and five-star hotels, expanded airline routes and new attractions.
"As a key economic driver for our country, it is our organization's responsibility to plan and prepare for the recovery, for the sake of our clients, employees, community, regions and the industry," she said. "Our plan is to show both domestic and international clients that we are stronger, more passionate and more committed than ever to reconnect our customers with the incredible destinations, experiences and people of New Zealand, when a handshake, a hongi or a hug is no longer prohibited." (A hongi is the traditional Maori greeting, where two people press their noses together.)