SITE, ADMEI Launch Partnership to Elevate Incentive Travel

The Society for Incentive Travel Excellence and the Association of Destination Management Executives International have announced a partnership that will see the two associations strengthen their ties and commitment to elevating incentive travel.

Through the partnership, SITE and ADMEI will provide educational sessions at each other’s annual meetings, share webinars with the collective member base, and promote the value of the other's organization.

"SITE's mission is to advance the business case for incentive travel and motivational experiences through global connections, education and advocacy by building and bridging cultures through the transformative power of incentive travel and motivational experiences, and the global DMC sector is the repository of local knowledge, expertise and connections," said SITE CEO Annette Gregg, CMM. "By using a local DMC, corporate and agency buyers can rely on seamless logistics, access to unique local experiences and partnership with professionals who deliver corporate and program objectives in their destination."

The two organizations will work together to elevate the professionalism and status of the DMC sector by sharing best practices, educational resources and research, Gregg added.

"ADMEI's steadfast commitment to the growth of the destination management industry seamlessly aligns with SITE's overarching mission to elevate the business case for incentive travel through this exciting new partnership," stated ADMEI president Lonise Carey, DMCP. " As two pillars representing global standards of excellence, ADMEI and SITE are poised to collaborate, forging innovative pathways that will amplify education and raise awareness on critical industry matters for our valued members."

Both Gregg and Carey have been named 2023 Meetings Industry Influencers by Northstar Meetings Group. Gregg was cited for her community-building within SITE during her first year as the group’s CEO. Carey was lauded for furthering the message of DMC value and professionalism within the events industry.