a full-service meeting, incentive, and recognition company, has acquired Strategic Meetings and Incentives,
an agency with a client portfolio that includes telecommunications and technology firms.
The move is part of Creative Group’s plan to expand through
acquisition and organic growth, according to a statement announcing the
purchase. Currently, Creative has 170 employees, with offices in Schaumburg, Ill.; San
Francisco; Detroit; Appleton, Wis.; and Toronto. Strategic is based in Scottsdale, Ariz., and has approximately 25
Creative Group’s action follows Motivation
last month that it had merged with Viktor Incentives. According to industry
insiders, more M&A activity in the incentive space is expected in the coming months.
“Like Creative Group, Strategic Meetings and Incentives
prides itself on developing strong relationships with its clients and
responding to their unique priorities with solutions that are custom-tailored
to them," said Creative Group president Janet Traphagen.
Hayes, president and owner of Strategic Meetings and Incentives, said, “Aligning
with Creative Group will allow us to provide our clients with more business
solutions, greater buying power, and increased resources. In addition, we can
now offer our clients more robust sales-incentive and channel-loyalty
solutions, complementing our current product offerings.”