One year ago today, WiiN Global- Women in Incentives Network was launched with the mission to "collaborate, educate and empower women in the incentive and loyalty industry on a global scale."
The nonprofit group was founded by six industry professionals — Julie Leblan, founder and CEO of MyList & Merit Incentives; Wendy Carter, CEO of Collection Pot and founder of the Incentive Awards; Debbie Ghillino, founder and managing director of The Incentive Company; Holly Glowaty, executive vice president of merchants for Prizeout and cofounder of the Flourish Conference; Rocío Liébana, founder and managing director of RL Consulting; and Carly Neubauer, founder and director of Sciensa Loyalty. Their vision was to create an international community focused on mentorship, growth and encouragement of female talent within the industry. Today, the group has 55 members.
WiiN has spent its first year focused on education and networking. Digital sessions fall under three categories: Coffee & Cocktails, networking sessions that provide members with the opportunity to meet up, share knowledge and discuss new
trends; Conversations of Inspiration, which feature industry experts and inspirational speakers; and Mastermind Sessions, which are guided conversations to kelp participants navigate
through challenges facing the industry using the collective intelligence
of the WiiN community.
To date, the group has sponsored 24 of these sessions. Among the topics covered this year in the Conversations of Inspiration series were
Bridging Customer Engagement Disciplines to Create Stakeholder Value, and Packing Your Sales Pipeline.
Another key goal for WiiN, as outlined during today's digital anniversary celebration for members, is to bring more women into the incentive industry. The group's mentorship program is one avenue; this year, two women were mentored by WiiN members. Growing the mentor program is a goal for WiiN's year two, according to the founders. “If we can let people feel they've got a place to talk and ask the
questions they might not ask in the boardroom or the team meeting, and if that
gives them the confidence to step up to the next role or level, we’ve done
our job,” said Carter,
To date, all of WiiN's meetings have been virtual, which is not surprising, given the global nature of the community — members are located in Europe, the Middle East, Africa, Asia/Pacific and North America — and current health and travel restrictions. However, the group does plan to hold meet-ups during in-person industry events, including this year's Incentive Marketing Association Europe Summit, which will be held Nov. 24 in London.