A new trade show for the meetings industry will land in Singapore next year as Northstar Travel Group, the leading information, events and marketing solutions company for the travel industry, makes further inroads into Asia. Northstar Travel Group is Northstar Meetings Group's parent company.
The Meetings Show Asia Pacific, supported by Singapore Tourism Board, will take place April 17-18, 2024 at the 2,200-room Marina Bay Sands, welcoming more than 120 exhibitors and a global audience of prequalified and hosted buyers.
The announcement is a show of confidence in the Asian meetings and events market, and underscores Singapore’s long-held position as one of the leading destinations in the world for attracting events and international conferences.
As a gateway to the fast-growing Asia Pacific region and home to a vibrant business community, Singapore was chosen as the host destination for the debut of The Meetings Show Asia Pacific, offering access to new partnerships and business ideas.
Featuring Asian and international destinations, venues, hotels and other key suppliers, the event will be supported by an exclusive hosted-buyer program, bringing senior meetings, conventions, events and incentives buyers to a bustling trade show floor. A unique prescheduled meetings platform will provide an intimate way for participants to do business, and there will be a conference providing thought-provoking education and a series of high-quality networking events.
The Meetings Show Asia Pacific is an extension of the long-standing The Meetings Show brand — the original event takes place annually in London — and will further complement NMG’s global portfolio of media, events, information and marketing solutions.
Jason Young, CEO of NTG, said: “With our continued commitment to greater serve the APAC region, our depth of industry knowledge and the experienced meetings professionals who work in our U.K., Singapore and U.S. offices, it became apparent there was an opportunity to bring our world-class experiences to the Asia-Pacific meetings market under the established and successful brand of The Meetings Show.”
Commenting on the launch, Yap Chin Siang, deputy chief executive of the STB, said: “We are pleased to welcome the debut of The Meetings Show Asia Pacific in Singapore, an ideal platform for global MICE businesses to network, forge new relations and grow their businesses. The choice of Singapore as host affirms our position as the preferred destination for MICE events here in the region. We look forward to welcoming The Meetings Show Asia Pacific participants to Singapore in 2024.”
The Meetings Show Asia Pacific will add to NMG’s leading brands, which include: Meetings & Conventions, M&C Asia, Successful Meetings, Incentive, Association Meetings International, Meetings & Incentive Travel, SportsTravel, as well as 22 hosted buyer events including: The Meetings Show, SMU International, M&C/Asia Connections, the Global Incentive Summit, the TEAMS Conference and Expo, TEAMS Europe, and the Esports Travel Summit, to name a few.