Webinar: Creating Meaningful CSR Experiences

New ways to make social responsibility a powerful part of any event.

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December 1, 2021, 2 p.m. ET

As in-person events return, corporate social responsibility activities are more important than ever. Crafting experiences that allow attendees to give back in tangible, meaningful ways can deliver major benefits — to the participants, to those they are helping, and to the event sponsor.
In this session, experts will share their best practices for designing CSR activities, point out common mistakes to avoid, and offer fresh give-back ideas. The speakers will address all things related to CSR events during the live Q&A portion of the webinar, so bring all of your questions.



Earns 1 Hour of CMP Credit 



lincoln-smithLincoln Smith, MBA, IP

Chief Strategy Officer
HMI Performance Incentives

Lincoln Smith has more than 20 years of experience designing performance incentive programs for manufacturers, distributors, and service partners. His expertise is in incentive strategy; loyalty program design and consulting; integrated marketing;  promotion and gamification design; experiential event design, and global channel marketing. He serves on the Incentive & Engagement Solutions Providers board. Prior to joining HMI Performance Incentives, Smith worked as a strategist for Agency.com, helping organizations transition to digital business models.

marty-mckay-nmgMarty MacKay, DMCP

Alliance Events & Operations

Marty has spent her entire career mastering the events world. Her professional background began on the client side, where she learned the event business from the ground up while working at a leading fortune 500 company. From there, she took her experience as a client and transitioned to running multiple DMC locations in the mid-Atlantic. In 2013 she joined Hosts Global, where she more than doubled the size of the global alliance of DMCs and introduced best practices and standards across the membership. Marty was the 2018-2019 president of ADMEI and continues to be a thought leader in the hospitality industry's focus to drive emergency preparedness and GDPR preparation.

ira-almeasIra Almeas

Impact 4 Good

Ira is the president of Impact 4 Good, LLC, based in West Orange, New Jersey, which he founded over 16 years ago. The company creates interactive events for companies interested in corporate social responsibility. By creating two-hour teambuilding activities in a ballroom; Impact 4 Good is able to source local beneficiaries and enhance the event with a meaningful give-back program.  It’s affordable, effective and fits within most meeting agendas. The CSR programs have been managed within workplaces, ballrooms, cruise ships and internationally.


lisa-grimaldi-headshotLisa Grimaldi

Editor, Incentives & Destinations
Northstar Meetings Group

Lisa Grimaldi is the editor of Incentive, overseeing all content as well as its live and virtual events, including Incentive Live and the Global Incentive Summit, as well as the brand's annual Motivation Masters awards. She also oversees Northstar’s digital destination coverage, including its Destination Guides and newsletters.