Tapping Into a Destination’s Intellectual Capital

How planners can tap into local business, universities and other resources to elevate their events.

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Wednesday, June 22, 2022, 2 p.m. EDT

When evaluating a destination for meetings and events, planners often overlook a key resource: local universities and businesses. Thought leaders from these entities can be tapped to enrich an event’s education sessions and overall agenda, elevating the program to a higher level.

This session will address:

  • How CVBs can be a resource for connecting groups with local thought leaders
  • Examples of events that featured experts from universities and businesses
  • Why local expertise should be considered in the selection process



Earns 1 Hour of CMP Credit 



lisa-grimaldi-headshotLisa Grimaldi

Editor, Incentives and Destinations
Northstar Meetings Group

Lisa Grimaldi is the editor of Incentive, overseeing all content as well as its live and virtual events, including Incentive Live and the Global Incentive Summit, as well as the brand's annual Motivation Masters awards. She also oversees Northstar’s digital destination coverage, including its Destination Guides and newsletters.