Tapping Into a Destination’s Intellectual Capital

How planners can tap into local business, universities and other resources to elevate their events.

webcast logo

This session took place live on June 22, 2022.

When evaluating a destination for meetings and events, planners often overlook a key resource: local universities and businesses. Thought leaders from these entities can be tapped to enrich an event’s education sessions and overall agenda, elevating the program to a higher level.

This session addresses:

  • How CVBs can be a resource for connecting groups with local thought leaders
  • Examples of events that featured experts from universities and businesses
  • Why local expertise should be considered in the selection process



Earns 1 Hour of CMP Credit 



Emily-ScheidererEmily Scheiderer

Director of Education, Sales and Service
Destinations International

DMO and hospitality professional Emily Scheiderer is Destinations International's director of education, sales and services. In her role, she assists with the development of a comprehensive sales education and training strategy, manages the development and administration of convention sales and services education and training programs, oversees the business events strategy and serves as staff liaison to DI's Convention Sales and Services Committee and Large Market Roundtable to help drive the work of those committees forward.

gregg-talley-headshotGregg Talley

President & CEO
Talley Management Group

Gregg H. Talley, FASAE, CAE, brings a broad range of experience from more than 30 years within the association/event management industry. With a degree from Georgetown University's School of Foreign Service in international relations, Talley utilizes those skills to manage national and international organizations and boards. He has personally managed hundreds of events globally for associations, societies, corporations and religious organizations including one of the largest convention events in North America, the 50,000-plus attendee International Convention of Alcoholics Anonymous, a TMG client partner for more than thirty years.


lisa-grimaldi-headshotLisa Grimaldi

Editor, Incentives and Destinations
Northstar Meetings Group

Lisa Grimaldi is the editor of Incentive, overseeing all content as well as its live and virtual events, including Incentive Live and the Global Incentive Summit, as well as the brand's annual Motivation Masters awards. She also oversees Northstar’s digital destination coverage, including its Destination Guides and newsletters.