This webcast originally took place in February 2020.
Fewer than half of professionals measure the return on investment of their incentive programs. The majority who don’t are missing out on a golden opportunity to demonstrate the effect these programs can have on a company’s bottom line. Incentive pros who measure success by ROI will share tips and best practices for gathering and using this valuable data.
Lisa A. Grimaldi, editor, incentives and destinations, Northstar Meetings Group
Tina Gunn Weede, CITP, CIS, CRP
Tina Weede is the president, CEO of Peerless Performance and currently serves as the vice president of research and content and on the board of trustees for the Site Foundation. She is a past president of Recognition Professionals International. This year, she will be working with the SITE Foundation and The ROI Institute to publish a book on ROI measurement for incentives, recognition and engagement initiatives. This book will share a solid methodology, proven case studies, and demonstrate the importance of both quantitative and qualitative measurements.
Suzanne Schell, CRP
Suzanne Schell is the CEO of ROI Institute Canada. She teaches the ROI Methodology to many audiences and is involved in program evaluation projects. Her role includes developing data collection and analysis strategies to identify change in behavior and business impact.